PPC

ABM platforms such as SalesForce, Marketo and HubSpot have developed from CRMs – others have developed from profiling or personalisation – such as 6sense, Demandbase, …

Reddit Ads are great for advertisers who want to target very specific user groups with a common interest or theme.

The short answer is Yes. The longer answer is that PPC has become more important in recent years, and if you want sales or leads …

A lot of people fail to see any reason they should bid on their branded terms – especially if it is unusual and they dominate …

Paid search and paid social are two very popular forms of digital advertising that many businesses use to reach customers online. Choosing between the two …

Firstly, let’s begin by understanding what paid social media is and why different businesses invest in it. Paid social media is a method of displaying …

Search and display advertising are probably two of the most widely used online ad formats. Used by all types of business, big, small, b2b, and …

Welcome to Part Three of ExtraDigital’s Ultimate Guide to Google Display Advertising. Measuring your Display Ads Performance Once you have launched and optimised your display …

Welcome to Part Two of ExtraDigital’s Ultimate Guide to Google Display Advertising. Display Ad types There are four different types of ads you can run …

Welcome to Part One of ExtraDigital’s Ultimate Guide to Google Display Advertising. What Is Display Advertising? Display advertising is one of many methods used to …

Journey Based Advertising: Chapter Nine In chapter two of our Journey Based Advertising articles, we discussed how to adapt JBA to search and social. A …

Journey Based Advertising: Chapter Seven One thing we know about search marketing, or PPC (pay-per-click), is that Google is king. 3.5 billion searches happen a …