Year-on-Year Success in the Software Industry

We have worked with a multinational software company for years, managing Google Ads and LinkedIn marketing for their 11 brands.

This past year has seen impressive growth thanks to our expert account management and close collaboration with the client.

In a single 12-month period, we have doubled the size of the accounts while keeping a profitable ROI – across all 11 accounts.

How did we do it?

Meticulous Paid Advertising Management that includes:

• Closely collaborating with each brand manager
• Setting clear goals and benchmarks
• Cross-channel advertising management – ensuring a positive ROI for both channels
• A/B Testing
• Landing page optimisation
• Quality Score management
• Ad Copy optimisation

Amongst other industry secrets, we have learned over the years!

At ExtraDigital, we like to work as an extension of our client’s marketing team, fully integrating and understating the business and objectives. This is when we see the best results for our business and clients. This particular client is the perfect example of how expert account management from our marketing team continues to grow the company’s various brands while building strong working relationships with the client.

Frequently Asked Questions

What results were achieved for this software company?

Over a single 12-month period, the paid advertising accounts for all 11 software brands doubled in size while maintaining a profitable return on investment. This growth was achieved across both Google Ads and LinkedIn campaigns.

Which marketing channels were managed to drive year-on-year growth?

The growth was driven through a combination of Google Ads and LinkedIn marketing. Managing both channels together allowed for a cross-channel strategy that maximised performance and supported consistent ROI across all brands.

What paid advertising strategies contributed to this success?

Key strategies included clear goal setting, close collaboration with individual brand managers, A/B testing, landing page optimisation, quality score management, and continuous ad copy optimisation.

Why is close collaboration important in paid advertising management?

Working closely with each brand manager ensures campaigns align with business objectives and benchmarks. ExtraDigital operates as an extension of the client’s marketing team, which allows for deeper understanding and more effective optimisation decisions.

How does ExtraDigital support long-term growth for software brands?

ExtraDigital provides expert paid advertising management by integrating with client teams, managing campaigns across multiple channels, and continuously refining performance. ExtraDigital focuses on sustainable growth, strong ROI, and building long-term partnerships that support multiple brands under one organisation.