Marketing & Web Development for 20+ years

Should I Invest in Microsoft Advertising?

Should I Invest in Microsoft Advertising?

4 March 2024

More than 90% of all internet searches come from Google. It processes around 3.5 billion searches per day, so it isn’t surprising to see businesses …

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Data Compliance for German Marketing

Data Compliance for German Marketing

26 February 2024

Privacy concerns have become a major concern in the marketing industry in recent years. Due to its strong emphasis on data protection, Germany is leading …

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How to Effectively Target the German Market

How to Effectively Target the German Market

19 February 2024

In global marketing, success often hinges on the ability to adapt your marketing strategies to connect with diverse audiences on a personal level. Germany stands …

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SEO Trends to Look Out For in 2024

SEO Trends to Look Out For in 2024

15 February 2024

Search engines in 2024 are trending towards a more user-friendly, ethical, and technically advanced approach. Some notable changes from the past year are: The Rise …

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How Google AI is altering the performance of responsive search ads

How Google AI is altering the performance of responsive search ads

12 February 2024

The speed of change within the Google Ads platform is high with new features being added for advertisers and for those searching. AI features in …

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The Impact of GDPR

The Impact of GDPR

2 February 2024

New Year, New priorities. One priority must be ensuring your business complies with the GDPR by May 2018. Why is it important?

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Effective Ad Retargeting for Paid Search

Effective Ad Retargeting for Paid Search

29 January 2024

In this blog, we’ll discuss effective strategies for Paid Search ad retargeting that can significantly boost your conversion rates and deliver a more personalised user …

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Instagram to Begin Selling Ads

Instagram to Begin Selling Ads

22 January 2024

It has recently been announced that Instagram will be monetizing their service by selling ads. This is not surprising as Instagram currently has little way …

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Google vs Microsoft Ads: The ideal platform for you?

Google vs Microsoft Ads: The ideal platform for you?

16 January 2024

The choice between Google Ads and Microsoft Ads can be pivotal for businesses striving to maximise their online presence, as both platforms offer unique advantages, …

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Mastering Email Marketing to Convert Leads

Mastering Email Marketing to Convert Leads

11 January 2024

Email marketing is a great way to build lasting relationships with customers, nurture leads, re-engage existing customers, and ultimately drive more business for your organisation.

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Building an Irresistible eCommerce Brand – Part 2

Building an Irresistible eCommerce Brand – Part 2

1 January 2024

Welcome to Part 2 of our two-part blog series on building an irresistible eCommerce brand. Let’s pick up where we left off!

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Building an Irresistible eCommerce Brand – Part 1

Building an Irresistible eCommerce Brand – Part 1

20 December 2023

Competition in eCommerce is fierce, and standing out from the crowd is crucial to success. It’s not enough to have a great product – you …

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