Marketing & Web Development for 20+ years
Should I Invest in Microsoft Advertising?
4 March 2024
More than 90% of all internet searches come from Google. It processes around 3.5 billion searches per day, so it isn’t surprising to see businesses …
Data Compliance for German Marketing
26 February 2024
Privacy concerns have become a major concern in the marketing industry in recent years. Due to its strong emphasis on data protection, Germany is leading …
How to Effectively Target the German Market
19 February 2024
In global marketing, success often hinges on the ability to adapt your marketing strategies to connect with diverse audiences on a personal level. Germany stands …
SEO Trends to Look Out For in 2024
15 February 2024
Search engines in 2024 are trending towards a more user-friendly, ethical, and technically advanced approach. Some notable changes from the past year are: The Rise …
How Google AI is altering the performance of responsive search ads
12 February 2024
The speed of change within the Google Ads platform is high with new features being added for advertisers and for those searching. AI features in …
The Impact of GDPR
2 February 2024
New Year, New priorities. One priority must be ensuring your business complies with the GDPR by May 2018. Why is it important?
Effective Ad Retargeting for Paid Search
29 January 2024
In this blog, we’ll discuss effective strategies for Paid Search ad retargeting that can significantly boost your conversion rates and deliver a more personalised user …
Instagram to Begin Selling Ads
22 January 2024
It has recently been announced that Instagram will be monetizing their service by selling ads. This is not surprising as Instagram currently has little way …
Google vs Microsoft Ads: The ideal platform for you?
16 January 2024
The choice between Google Ads and Microsoft Ads can be pivotal for businesses striving to maximise their online presence, as both platforms offer unique advantages, …
Mastering Email Marketing to Convert Leads
11 January 2024
Email marketing is a great way to build lasting relationships with customers, nurture leads, re-engage existing customers, and ultimately drive more business for your organisation.
Building an Irresistible eCommerce Brand – Part 2
1 January 2024
Welcome to Part 2 of our two-part blog series on building an irresistible eCommerce brand. Let’s pick up where we left off!
Building an Irresistible eCommerce Brand – Part 1
20 December 2023
Competition in eCommerce is fierce, and standing out from the crowd is crucial to success. It’s not enough to have a great product – you …