Websites
Established 2002
One UK team, all in-house
ExtraDigital designs and develops websites for UK and international businesses that need their site to generate enquiries and sales, not just look presentable. We have been building websites since 2002, and because our marketing team sits alongside our developers, every site is planned around how people find you, what they do when they arrive and how you measure it.
What we provide
We take websites from first discussion to launch and beyond: research and planning, user experience and structure, design, development, content and SEO groundwork, tracking, testing and ongoing improvement.
Projects range from
Where an existing site is workable, we improve it rather than push a rebuild. Where the structure is holding the business back, we say so and explain the commercial case.
Improve or rebuild? Ask us
Services
Choose the area you need, or talk to us if you are not sure which platform suits your business.
Design shaped around how your customers find you and buy.
The platform follows your products, team and budget.
Database-driven builds and the support that keeps them healthy.
Platforms
We will recommend what fits your products, team and budget, and say so when a simpler platform will serve you better than a bespoke build.
WordPressContent-led sites and multisite estates
ShopifyEcommerce since 2010, including international stores
CS-CartStores and multi-vendor marketplacesNot sure which platform suits you?
Talk to usSelected work
Website
A bold, brand-led site for a vertically integrated services group.
Design · Build · SEO
Online shop
Motorsport memorabilia store, optimised for AI search.
238% increase in AI-driven traffic
Marketplace
Agricultural multi-vendor marketplace with a right-to-left storefront.
EN · AR · Multi-Vendor
How a website project runs
Adapted to the size and complexity of the project, but the sequence rarely changes. SEO and tracking are planned alongside design, not after it.
Discuss your website01
Objectives, audiences, competitors, current performance and the commercial numbers that matter.
02
Site structure, page hierarchy, keyword and intent mapping, and the journeys users need to complete.
03
Interface design built around those journeys, mobile-first, and true to your brand.
04
Build, integrations and content management, with quality assurance throughout.
05
Page-level SEO, redirects where a site is being replaced, plus GA4 and GTM configured before launch.
06
Cross-device and functional testing, performance checks and a controlled go-live.
07
Post-launch monitoring, conversion improvements and maintenance.
Why ExtraDigital
Our SEO, PPC, paid social and analytics specialists work with the developers building your site, so acquisition and measurement are designed in rather than retrofitted.
More than two decades of building and maintaining websites, including platforms that have been live and evolving for many years.
Audited processes for project planning, delivery management and quality assurance, useful if your organisation has procurement or governance requirements.
Database-driven builds, payment gateway integrations, booking and registration systems, stock APIs and connections to internal business systems.
Experience delivering websites in 15+ languages, with structure, content and search considered market by market.
UK-based maintenance plans and ad-hoc support keep sites secure, current and improving after launch.
Outcomes
Case studies
01 / 06
F1 Authentics
Ecommerce / motorsport memorabilia
238%
Increase in AI-driven traffic
Product content was restructured around question-led queries, structured data and cleaner metadata so AI assistants could interpret and surface the range. Technical clean-up included removing over 250 toxic backlinks and resolving duplicate content.
The Supply Chain Consulting Group
Logistics and supply chain consultancy
257%
Increase in organic leads
An eight-year partnership covering technical SEO, content optimisation and ongoing site health. Work is prioritised each month against commercial objectives rather than rankings alone.
IRIS Software Systems
B2B SaaS / hospitality technology
63%
Of tracked keywords improved
Service pages were rebuilt around genuine expertise and user experience following Google's March 2024 core update, improving engagement, rankings and the volume of demo enquiries without diluting lead quality.
IRIS
B2B SaaS / hospitality technology
138%
Increase in sales opportunities
Intent-led keyword and content strategy, technical platform work and restructured landing pages focused visibility where hotel decision-makers actually buy, targeting sales opportunities rather than broad traffic growth.
Global B2B SaaS organisation
B2B SaaS, 15 international brands
15
International brands managed
Search, paid and professional network campaigns managed across EMEA, North America and APAC against agreed targets for qualified meetings and pipeline contribution. A mid-year review showed annual benchmarks passed ahead of schedule.
Global aviation services provider
Private jet charter and air solutions
26%
Increase in profit
Moving beyond a strict CPA model gave visibility of true lead quality and revenue impact. Combined SEO and paid activity built a stronger pipeline for jet memberships and corporate charters, and the remit later expanded to the US, France, Italy, UAE and Germany.
Both. Design, build, content structure and tracking are handled by the same in-house UK team, so nothing is lost between a design file and a live website.
Whichever fits your products, team and budget. We work with WordPress, Shopify, WooCommerce and CS-Cart, and we will tell you honestly when a simpler platform will serve you better than a bespoke build.
It can, which is why SEO is part of the build rather than a job afterwards. URL mapping, redirects, page structure and technical performance are planned before development starts.
Often, yes. If the platform is sound, improving structure, speed, content and conversion is usually better value than a rebuild. We will say so if that is the case.
We offer UK-based support and maintenance plans, plus ad-hoc support, covering updates, security, fixes and ongoing improvements.
Next step
