Speed with a plan behind it
AI development removes the slow part of building. It does not decide what the site should say, who it is aimed at or how enquiries are won. That is the work we do first.
Lovable
Lovable builds, backed by an agency that has to make them perform
Lovable lets us go from brief to a working, custom-coded website or application in a fraction of the usual time. As a Lovable Partner, ExtraDigital pairs that speed with the parts that decide whether the build earns anything: commercial planning, user experience, search visibility, tracking and support from a UK team that has been doing this since 2002.
- Lovable Partner agency
- Websites, portals and web applications
- Real React codebase you own and can export
- Search, analytics and conversion planned in from the start
What we build on Lovable
Marketing sites with custom functionality, client portals, quoting and pricing tools, booking systems, dashboards, internal tools, and prototypes that need to be in front of real users quickly rather than sitting in a design file.
Lovable produces a genuine codebase, not a page builder export. That matters when the project grows: the same team can add integrations, connect a CRM, hook it into your analytics, or move the work into your own repository.
Where a project is better served by WordPress or Shopify, we will say so. Platform choice should follow the commercial requirement, not the other way round.
Why work with a Lovable Partner rather than build it alone
Design that stands up commercially
Our designers set the structure, hierarchy and journey before anything is generated, so the result looks like your brand rather than a default layout.
Search visibility built in
Page structure, metadata, structured data, internal linking and performance handled by the SEO team during the build, not bolted on when rankings do not appear.
Measurement from day one
GA4, tag management, conversion tracking and CRM connections configured so you can see which enquiries the site is producing and what they are worth.
Development oversight
Our in-house developers review, extend and secure the code. Generated output still needs someone accountable for what ships.
A marketing team attached
Paid search, paid social and SEO run by the same agency, so the build and the demand generation are planned together.
How a Lovable project runs
- 1
Commercial brief
What the site or tool has to achieve, for whom, and how success will be judged.
- 2
Structure and journey
Sitemap, content plan and the routes people take to an enquiry or sale.
- 3
Design direction
Brand, layout and component decisions agreed before build starts.
- 4
Build
Rapid iteration in Lovable, reviewed by our developers as it goes.
- 5
Integrations and data
CRM, payments, forms, third-party APIs and any internal systems.
- 6
SEO, tracking and QA
Redirects where replacing a site, metadata, analytics, accessibility and cross-device testing.
- 7
Launch and iterate
Go live, then keep improving against what the data shows.
What this gives you
- Working software in weeks rather than months
- Custom functionality without a bespoke-development budget
- A codebase you own and can take elsewhere
- Search and tracking handled during the build
- One team for the site and the campaigns driving traffic to it
- Changes made quickly when the market or the offer moves
Lovable evidence
We report on client performance using agreed commercial metrics, and we are happy to talk through relevant examples from your sector on a call. Verified case studies and client results will be published in this section.
Ask us for examples from your sectorFrequently asked questions
What does being a Lovable Partner mean?
Lovable is an AI development platform for building web applications and websites. As a partner agency we build on it directly, so clients get the speed of AI-assisted development with an experienced UK team responsible for the strategy, quality and outcome.
Is a Lovable site as good as a custom build?
It is a custom build. Lovable generates a real React codebase rather than a locked template, so the site can be extended, integrated and maintained in the normal way. What changes is how quickly we get from brief to working product.
When would you recommend Lovable over WordPress or Shopify?
Lovable suits applications, portals, calculators, booking tools, internal systems and marketing sites that need custom functionality. If you are running a content-heavy site with in-house editors, WordPress is usually still the better fit; for retail, Shopify.
Can our team edit the site afterwards?
Yes. We set up content structures and hand over access, and you can either continue in Lovable yourselves or keep the work with our developers.
Do you take on existing Lovable projects?
Often. Teams get a long way on their own and then need help with search performance, tracking, integrations, security or scale. We review what is there and pick up from that point rather than starting again.
Who owns the code?
You do. The project and its codebase belong to you, and can be exported to your own repository.
Next step
Got an idea, a tool or a site that needs building quickly?
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