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Search behaviour is changing rapidly. Where users once scanned a list of links, they now receive direct answers from tools like ChatGPT and Google’s AI …

AI is now central to how modern PPC campaigns are built, optimised, and scaled. The integration of machine learning into Google Ads and Microsoft Advertising …

Platforms like Google Ads and Microsoft Advertising now use AI to test and serve ad creative automatically. Responsive Search Ads (RSAs) and Performance Max campaigns …

The rise of AI-driven search tools such as Google’s AI Overview and ChatGPT means content is being filtered differently. These tools do not simply look …

Search behaviour has shifted. Tools such as ChatGPT and Google’s AI Overview now shape how users discover content. These platforms provide answers, shortlists and explanations …

PPC Keyword Research isn’t just important; it’s the backbone of any successful campaign. Without it, you’re throwing darts in the dark, hoping to hit the …

Key Trends, Challenges and Opportunities TikTok dominated the social media industry in 2024, with its engaged user base and innovative ad formats. It has become …

How businesses use Meta commerce platforms to sell products effectively In today’s digital age, Meta’s platforms, especially Facebook and Instagram, are crucial tools for businesses …

Search Engine Optimisation (SEO) remains a cornerstone of digital marketing strategies. It enhances your business’s visibility in search results, builds credibility, and creates trust with …

LinkedIn is a powerful platform for B2B marketing. It is the world’s largest professional social network, with over 1 billion members from 200 countries and …

Read our latest recommendations on how to beat the TikTok algorithm and go viral in 2024. Boost your reach and engage your brand’s audience with …

Audience targeting used to be manual. Advertisers defined personas, picked interest categories, and layered in behaviours. Now, platforms like Google Ads and Microsoft Advertising increasingly …