Blog

Several of the staff at ExtraDigital have been managing paid search campaigns for over 20 years, from the very start of paid search, and they …

As organisations grow, marketing becomes more commercially critical. Decisions carry more weight, competition increases, and performance expectations rise. At this stage, marketing is judged less …

Why the Traditional Channel-Based Model Is Losing Relevance Many brands have traditionally structured their marketing around individual channels with separate teams for social media, email, …

Paid advertising is often the first lever companies pull when entering or scaling into the North American market. The assumption is simple: increase budget, increase …

ExtraDigital is proud to announce that we are now BigCommerce Partners. Find out how this benefits us and our clients in our latest article.

Keyword-focused SEO is losing power. Google no longer rewards pages that simply match phrases, it rewards brands and experts that demonstrate real SEO authority. Today, …

AI has moved quickly from a buzzword to a priority. Most businesses are no longer asking if they should use AI but where, how, and …

Finding a digital agency that suits your business requirements can seem to be quite an arduous task. However, as not every agency is suitable for …

Digital tools are essential in our industry. We rely on them every day. But the truth is simple. The best marketing still comes from real …

The New Search Reality Search used to be simple; the goal of SEO was to drive more clicks to your website. But in 2025, the …

It’s a popular term these days, but what does mobile first really mean? While some mistakenly think it’s about prioritising a specific audience over another, …

Read our latest recommendations on how to beat the TikTok algorithm and go viral in 2024. Boost your reach and engage your brand’s audience with …