Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

Technical SEO Audit Fundamentals

Technical SEO Audit Fundamentals

23 July 2020

Technical SEO audit procedures can not only boost your traffic and improve your rankings and conversions but can also tell you how ‘healthy’ your website …

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Technical SEO vs On-page SEO

Technical SEO vs On-page SEO

20 July 2020

At ExtraDigital, we provide several SEO services, including On-page and Technical SEO. However, you may have several questions regarding the two techniques, such as what …

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Top French Search Engines You Should Know

Top French Search Engines You Should Know

26 June 2020

Want to attract more French customers? You need to be in the top French search engines, find what these are and how to improve your …

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Exploring Keyword Research and Match Types

Exploring Keyword Research and Match Types

13 May 2020

Journey Based Advertising: Chapter Nine In chapter two of our Journey Based Advertising articles, we discussed how to adapt JBA to search and social. A …

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B2B eCommerce

B2B eCommerce

12 May 2020

B2B eCommerce is a growing business model. For many years, there has been B2C eCommerce and B2B lead generation or shopfront websites – but new …

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Advantages of Search (Pay-Per-Click) Ads

Advantages of Search (Pay-Per-Click) Ads

29 April 2020

Journey Based Advertising: Chapter Seven One thing we know about search marketing, or PPC (pay-per-click), is that Google is king. 3.5 billion searches happen a …

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Calculating the right Ad Spend

Calculating the right Ad Spend

25 April 2020

Journey Based Advertising: Chapter Four Determining the right ad spend is crucial to see a good ROI. The goal should always be to get a …

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How Organic and Paid Search Work Together

How Organic and Paid Search Work Together

24 April 2020

Journey Based Advertising: Chapter Three When it comes to marketing teams, there is a lot of diversity in the actual work we do and what …

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Adapting Journey Based Advertising for Social and Search

Adapting Journey Based Advertising for Social and Search

23 April 2020

Journey Based Advertising: Chapter Two In a previous chapter, we dove into Journey Based Advertising and what it would look like to align your ad …

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The time to migrate is NOW!

The time to migrate is NOW!

15 April 2020

The EoL (end-of-life) of Magento 1 has been on our radar since its announcement in 2018. While we have already migrated our clients over to …

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Rich Snippets and how to implement them for your site

Rich Snippets and how to implement them for your site

8 April 2020

What are rich snippets? Like all of Google’s features, the aim of rich snippets is to help people find the most relevant search result quickly …

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19 B2B Tips for COVID-19

19 B2B Tips for COVID-19

31 March 2020

We are going to share 19 B2B tips for digital marketing to help support businesses through this strange time.

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