Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
Routine Website Checks: 6 Simple Steps
1 August 2020
Most people assume that web design and content creation is the most critical part of website management. However, it is important to understand that websites …
Technical SEO Audit Fundamentals
23 July 2020
Technical SEO audit procedures can not only boost your traffic and improve your rankings and conversions but can also tell you how ‘healthy’ your website …
Technical SEO vs On-page SEO
20 July 2020
At ExtraDigital, we provide several SEO services, including On-page and Technical SEO. However, you may have several questions regarding the two techniques, such as what …
Top French Search Engines You Should Know
26 June 2020
Want to attract more French customers? You need to be in the top French search engines, find what these are and how to improve your …
Best practices for creating great ads for PPC
14 May 2020
Journey Based Advertising: Chapter Ten The core components of a paid search ad contain up to three headlines, a display URL, and up to two …
Exploring Keyword Research and Match Types
13 May 2020
Journey Based Advertising: Chapter Nine In chapter two of our Journey Based Advertising articles, we discussed how to adapt JBA to search and social. A …
B2B eCommerce
12 May 2020
B2B eCommerce is a growing business model. For many years, there has been B2C eCommerce and B2B lead generation or shopfront websites – but new …
3 things to consider when nurturing PPC leads
1 May 2020
Generating leads is an essential part of every marketing strategy but the efforts should not end there. Nurturing the leads that show interest in your …
Advantages of Search (Pay-Per-Click) Ads
29 April 2020
Journey Based Advertising: Chapter Seven One thing we know about search marketing, or PPC (pay-per-click), is that Google is king. 3.5 billion searches happen a …
Calculating the right Ad Spend
25 April 2020
Journey Based Advertising: Chapter Four Determining the right ad spend is crucial to see a good ROI. The goal should always be to get a …
How Organic and Paid Search Work Together
24 April 2020
Journey Based Advertising: Chapter Three When it comes to marketing teams, there is a lot of diversity in the actual work we do and what …
Adapting Journey Based Advertising for Social and Search
23 April 2020
Journey Based Advertising: Chapter Two In a previous chapter, we dove into Journey Based Advertising and what it would look like to align your ad …























