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Marketing
Is AI Search Taking Traffic Away From Your Website?
Noticing a dip in organic search traffic? Learn how AI Overviews, ChatGPT and Perplexity affect website clicks, visibility and what marketing teams can do.
Emma Frewin
Marketing
Your Website Traffic Hasn't Dropped, So Why Are You Getting Fewer Enquiries?
Steady traffic but fewer enquiries? Learn how visitor intent, conversion rates, AI search and competition affect lead volumes, and how to find the cause.
Emma Frewin
Marketing
Google Search Is Changing: What Should Businesses Do With Their Marketing Budget?
How AI Overviews, ChatGPT, rising PPC costs and falling organic clicks should shape your 2027 marketing budget across SEO, PPC, AI search, paid social and CRO.
Emma Frewin
Marketing
ChatGPT Ads in the UK: Should Brands Add Them to Their Media Plan?
ChatGPT Ads are now available in the UK. Discover how they work, which businesses could benefit and where they fit alongside Google Ads and paid social.
Essa Siris
Marketing
ChatGPT Advertising: A New Opportunity for Businesses
ChatGPT advertising is expanding globally. ExtraDigital helps businesses plan, manage and optimise ChatGPT Ads to drive measurable results.
Essa Siris
Marketing
What Should a Digital Marketing Strategy Include in 2026?
Discover the key elements of a successful digital marketing strategy in 2026, from SEO and PPC to AI, automation, analytics and content marketing.
Essa Siris
Marketing
Why Brand Mentions Matter More Than Backlinks in 2026
Are backlinks enough? Discover why brand mentions are becoming a key factor in building trust, authority, and SEO success in 2026.
Abbie Hopper
Marketing
AI Search Is Changing Discovery: What Your Website Needs So You’re Still Found
AI search is changing how websites are discovered. Learn what your site needs to stay visible, from structured content and proof to fast UX and clean indexing.
Luke Whitehead
Marketing
ChatGPT Prompts to Get the Best Success
Learn how to create effective ChatGPT prompts for best results, with clear strategies and examples to improve outcomes when using AI.
Olivia Reynolds
Marketing
How to Build a Strategic Generative AI Marketing Strategy
Discover a strategic framework for integrating generative AI marketing, with guidance on automation and business value.
Rosie Sibley
Marketing
Should you invest in SEO?
Is SEO still worth it in 2026? Discover the benefits, ROI, and how modern SEO drives long-term traffic, visibility, and business growth.
Essa Siris
Marketing
Privacy and Search Engine Marketing (SEM)
How privacy changes, tracking updates and AI tools are reshaping search engine marketing. Learn how to protect data, maintain performance, and stay compliant.
Jonny Coupland
Marketing
10 Closing Tips from Our BDM: Turning “Interested” into “Signed”
Discover 10 practical deal closing tips from ExtraDigital’s BDM to turn qualified enquiries into signed contracts.
ExtraDigital
Marketing
Meta Reporting Changes in 2026: What Marketers Need to Report Accurately
Meta reporting changes now affect organic metrics, video views and ad attribution. Report performance accurately and avoid misleading comparisons in 2026.
Rosie Sibley
Marketing
Server-Side Tracking & Data Cleanliness
Discover how server-side tracking improves data accuracy, GDPR compliance, and Google Ads performance. Learn why ExtraDigital recommends SST for future-proof measurement.
Luke Whitehead
Marketing
Outsourcing Marketing in 2026: A Good Move Amid Rising Employment Costs
Outsourcing marketing in 2026 is the easy way to save money, boost results, and free up your time. Let the experts do the heavy lifting!
Abbie Hopper
Marketing
Why Experienced Businesses Continue to Work With Agencies
Discover why a strong agency partnership helps experienced businesses manage complexity, maintain accountability, and drive sustainable, revenue-focused growth.
Abbie Hopper
Marketing
The Shift from Channels to Customer Journeys
Brands are moving from channel campaigns to customer journeys to boost engagement, retention and lifetime value with lifecycle marketing. Read more here.
Gabija Pesinaite
Marketing
Is Your Business AI-Ready?
AI success starts with readiness. Explore how to assess and improve your AI readiness across strategy, data, people and processes.
Abbie Hopper
Marketing
Why Face-to-Face Still Matters in Digital Marketing
In a world full of emails and notifications, face-to-face still wins. Find out how real-life meetings spark better marketing ideas, stronger connections.
Chloe Leagas
Marketing
The Overlooked Power of Retargeting: Maximising Conversions Without Increasing Ad Spend
Discover how retargeting boosts conversions without more ad spend. Learn why it’s underused and how ExtraDigital achieves real results through smart remarketing
Jonny Coupland
Marketing
Black Friday & Holiday Marketing – Winning the Peak Season
Discover expert Black Friday & holiday marketing strategies for 2025. Learn how to optimise ads, boost conversions, & retain customers with data-driven tactics.
Luke Whitehead
Marketing
Generative Engine Optimisation (GEO): How to Get Your Content Featured in AI‑Powered Search
Generative Engine Optimisation (GEO) explains how to tailor your content for AI‑powered search results and maintain visibility amid rising zero‑click discovery.
Essa Siris
Marketing
From Clicks to Customers: How a Strategic Digital Marketing Funnel Boosts ROI
Discover how a well‑designed digital marketing funnel boosts ROI by converting clicks into customers using CRO, paid ads and content strategy.
Jonny Coupland
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