Web development
Established 2002
In-house UK developers
ExtraDigital builds websites and web applications for organisations whose site has real work to do: taking orders, capturing qualified enquiries, handling bookings or connecting to internal systems. Development is delivered in-house in the UK, to ISO 9001 processes, with SEO, conversion and tracking considered from the first technical decision.
Built to do real work
We also handle the unglamorous work that keeps sites alive: platform upgrades, security patching, performance tuning, accessibility improvements and rescuing projects that have been left unmaintained.
Where a content management system is the right answer we use one. Where it would force awkward compromises, we build what the requirement actually needs.
Off-the-shelf or bespoke? Ask us
Capabilities
Each one is built in-house by our UK developers, with design, SEO and tracking specialists in the same team.
Integrations
A few examples from our projects. We connect many more, so ask about yours.
Ask about your systemSelected work
Booking platform
Pay-per-seat private jet booking for passengers and their pets.
UX · Build · Booking system
Marketplace
Agricultural multi-vendor marketplace with a right-to-left storefront.
EN · AR · Multi-Vendor
Online shop
Magento store with pricing and stock managed from the Merlin ERP.
Magento · ERP integration
How a development project runs
Scope, milestones and testing are agreed before code is written, and SEO and tracking are part of the build, not an afterthought.
Talk to a developer01
Requirements, integrations, data, hosting and constraints established before estimating.
02
A documented scope with milestones, so both sides know what is being built.
03
Development in sprints against agreed milestones, with staging environments for review.
04
URL structure, redirects, structured data, GA4 and GTM implemented as part of the build.
05
Functional, cross-device and performance testing under our ISO 9001 processes.
06
Controlled deployment, monitoring and post-launch checks.
07
Maintenance plans and continued development as requirements change.
Case studies
01 / 06
Farm Marketplace
Ecommerce / farm supplies marketplace
497%
Increase in item revenue year on year
Search-led product filtering and brand pages for a large agricultural eCommerce catalogue, so customers could narrow thousands of products down to the right one.
SCALA
B2B / logistics consultancy
Unified
Two legacy websites migrated into one
After a merger, content from both sites was audited and mapped into one structure without losing search visibility, domain authority or high-value content.
We Are The Helpful
Ecommerce / purpose-driven retail
Rescued
CS-Cart project, now stable and multi-vendor
A technical audit found the failures and bottlenecks, core fixes made the store reliable, and marketplace features now let the client onboard vendors.
Tiles360º
Ecommerce / tiles and accessories
ERP
Pricing and stock managed from Merlin
A new eCommerce platform for a growing tiles business, connected to Merlin so pricing and stock information are managed in one place.
Counter Editions
Ecommerce / contemporary art
3
Storefronts migrated to Magento 2
The UK, EU and US storefronts were moved to Magento 2 before Magento 1 reached its end date, keeping the existing design and the correct workflows.
Testing and certification leader
Public sector / environmental data
Portal
For local authority air quality data
Local authorities upload air quality data and statutory reports, with intelligent checks on import and tools to query and analyse the information.
Outcomes
Good to know
Yes. Our developers are part of our UK team and work directly with the designers and marketers on your project.
WordPress, Shopify, WooCommerce and CS-Cart, plus bespoke database-driven development where an off-the-shelf platform will not do the job.
We regularly integrate payment gateways, booking and registration systems, stock and product feeds, CRM platforms and internal business systems.
Usually. We review the codebase, hosting and platform version first, then tell you honestly whether it is better to maintain, improve or replace it.
We are ISO 9001 certified, with documented planning, delivery management and QA processes, plus agreed milestones so you can see progress.
Still have a question?
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