Google and Microsoft Ads Lead Growth

One of our newest PPC clients, Surety Bond and Guarantees Ltd, is a UK-based specialists’ team with expertise and knowledge on the complex surety market. The company provides a range of complex products, including bonds, structural warranties, insurance-backed guarantees, and other contract-specific insurance which underpin contractual and legal obligations.

The team had previously worked together within the same sectors and decided to form a new firm, Surety Bonds and Guarantees Ltd. Check out their shiny new website here.

The team came to ExtraDigital to kick start their PPC campaigns using the two most popular paid advertising platforms, Google Ads and Microsoft Ads – formerly known as Bing Ads.

Our team began by reviewing and auditing their previous campaigns, conducting market research and competitor analysis. Using these findings, next we collaborated with the SB&G team to create a plan of action, prioritising quick wins first. After the initial launch, our PPC team at ExtraDigital continued regular communication with the SB&G team to optimise the running campaigns.

Here is some of the work that was carried out:

• Assisting with conversion tracking set up
• Planning and setting campaign structures
• Keyword research and ad copy creation
• Adding responsive search ads
• Adding site link and call out extensions

A word from the Client…

“These ads are working well, too well……we need to pause right now until we need or have more resources to cope with them.”

–Leah, Surety Bonds & Guaranteed Ltd.

Within the first two months, we produced some great results for the client, so much so that the client approached us to say that they received too many leads for their team to handle!