Blog

News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

The Impact of GDPR

The Impact of GDPR

2 February 2024

New Year, New priorities. One priority must be ensuring your business complies with the GDPR by May 2018. Why is it important?

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Effective Ad Retargeting for Paid Search

Effective Ad Retargeting for Paid Search

29 January 2024

In this blog, we’ll discuss effective strategies for Paid Search ad retargeting that can significantly boost your conversion rates and deliver a more personalised user …

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Google vs Microsoft Ads: The ideal platform for you?

Google vs Microsoft Ads: The ideal platform for you?

16 January 2024

The choice between Google Ads and Microsoft Ads can be pivotal for businesses striving to maximise their online presence, as both platforms offer unique advantages, …

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Mastering Email Marketing to Convert Leads

Mastering Email Marketing to Convert Leads

11 January 2024

Email marketing is a great way to build lasting relationships with customers, nurture leads, re-engage existing customers, and ultimately drive more business for your organisation.

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Building an Irresistible eCommerce Brand – Part 2

Building an Irresistible eCommerce Brand – Part 2

1 January 2024

Welcome to Part 2 of our two-part blog series on building an irresistible eCommerce brand. Let’s pick up where we left off!

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Building an Irresistible eCommerce Brand – Part 1

Building an Irresistible eCommerce Brand – Part 1

20 December 2023

Competition in eCommerce is fierce, and standing out from the crowd is crucial to success. It’s not enough to have a great product – you …

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Maximising Website Visibility with Google SGE

Maximising Website Visibility with Google SGE

18 December 2023

Google SGE (Search Generative Experience) will have a major impact on both paid search and organic search. Find out what it is, what impact it …

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Should you invest in SEO?

Should you invest in SEO?

2 December 2023

Search Engine Optimisation, SEO for short, is a digital marketing strategy designed to improve your website’s presence in organic search results. The more visibility your …

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Maximising eCommerce Customer Lifetime Value

Maximising eCommerce Customer Lifetime Value

30 November 2023

Success in the eCommerce market is not only about attracting new customers but also about retaining your existing ones. Customer Lifetime Value (CLV) is a …

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Font Matters: How to Make the Right Choice for Your Brand

Font Matters: How to Make the Right Choice for Your Brand

16 November 2023

In the digital age, where first impressions are often made through a screen, your brand’s visual identity plays a pivotal role in capturing your audience’s …

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eCommerce Trends to Watch in 2024

eCommerce Trends to Watch in 2024

2 November 2023

The eCommerce world is evolving as rapidly as the general digital landscape, and the strategies involved are becoming more consumer-centric. In this blog, we explore …

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Personalisation through Online Marketing

Personalisation through Online Marketing

19 October 2023

Customers love the personal touch but this is something that has been missing from online shopping but not anymore! Technology has come up trumps.

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