Blog
News and insights from ExtraDigital, a marketing agency based in Kent.
Marketing & Web Development for 20+ years
Hyper-Personalisation with First & Zero-Party Data: Building Trust While Driving Growth
25 September 2025
Personalisation has long been the holy grail of digital marketing. Customers expect brands to understand them, anticipate their needs, and deliver relevant experiences. But with …
The Rise of Zero-Click & Voice/Visual Search: How to Stay Visible When Clicks Disappear
16 September 2025
In digital marketing, visibility has always meant rankings and clicks. But in 2025, the rules are changing. With voice assistants, AI-powered search results, and image-based …
How Luxury Brands Can Succeed When Entering New Markets
29 August 2025
Entering a new market requires precision and cultural sensitivity. Explore digital strategies for luxury brands that support global expansion while maintaining brand exclusivity.
Is SEO Just Content Marketing in Disguise?
20 August 2025
In 2025, the lines between SEO and content marketing are more blurred than ever. Brands often ask whether they’re two separate disciplines, or just different …
How to Set Up and Manage Successful PPC Campaigns?
25 July 2025
Setting up and managing a pay-per-click (PPC) campaign correctly can be a highly effective way to drive targeted traffic to your website and increase your …
AEO (Answer Engine Optimisation): Why It’s Replacing Traditional SEO
23 July 2025
The search landscape has shifted. Search engines are no longer just indexes — they are answer engines. AI systems now summarise, interpret, and deliver responses …
Effective Marketing Strategies for the Middle Eastern Audience
21 July 2025
When considering multilingual marketing, you must understand your audience – Cultural nuances, Localised platforms, Keyword Research & Good quality localisation.
Answer Engine Optimisation: Shift from Keywords to Questions
18 July 2025
Search is evolving. Keyword density and exact-match phrasing no longer guarantee visibility. AI-powered systems such as Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot …
The Role of Social Media in the Buyer’s Journey
18 July 2025
The Buyer’s Journey The buyer’s journey is important for businesses to understand and evaluate to promote the success of their company. This can be broken …
What to expect from a Digital Marketing Agency for Luxury Brands
17 July 2025
Luxury brands require digital partners who understand brand protection, discretion, and performance. Learn what to expect from a digital agency serving luxury clients.
How to Optimise for Google’s SGE and AI Answer Boxes
15 July 2025
AI-generated results are now a permanent fixture in search. Google’s Search Generative Experience (SGE), Bing Copilot, and tools like ChatGPT are changing how people access …
How to Generate Leads from Google’s AI Overview and ChatGPT Search
1 July 2025
AI is changing how people search for services and suppliers. Traditional search listings are no longer the only path to visibility. Platforms such as Google’s …