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News and insights from ExtraDigital, a marketing agency based in Kent.

Marketing & Web Development for 20+ years

AEO (Answer Engine Optimisation): Why It’s Replacing Traditional SEO

AEO (Answer Engine Optimisation): Why It’s Replacing Traditional SEO

23 July 2025

The search landscape has shifted. Search engines are no longer just indexes — they are answer engines. AI systems now summarise, interpret, and deliver responses …

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Effective Marketing Strategies for the Middle Eastern Audience

Effective Marketing Strategies for the Middle Eastern Audience

21 July 2025

When considering multilingual marketing, you must understand your audience – Cultural nuances, Localised platforms, Keyword Research & Good quality localisation.

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Answer Engine Optimisation: Shift from Keywords to Questions

Answer Engine Optimisation: Shift from Keywords to Questions

18 July 2025

Search is evolving. Keyword density and exact-match phrasing no longer guarantee visibility. AI-powered systems such as Google’s Search Generative Experience (SGE), ChatGPT, and Bing Copilot …

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The Role of Social Media in the Buyer’s Journey

The Role of Social Media in the Buyer’s Journey

18 July 2025

The Buyer’s Journey The buyer’s journey is important for businesses to understand and evaluate to promote the success of their company. This can be broken …

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How to Optimise for Google’s SGE and AI Answer Boxes

How to Optimise for Google’s SGE and AI Answer Boxes

15 July 2025

AI-generated results are now a permanent fixture in search. Google’s Search Generative Experience (SGE), Bing Copilot, and tools like ChatGPT are changing how people access …

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How to Generate Leads from Google’s AI Overview and ChatGPT Search

How to Generate Leads from Google’s AI Overview and ChatGPT Search

1 July 2025

AI is changing how people search for services and suppliers. Traditional search listings are no longer the only path to visibility. Platforms such as Google’s …

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The Hidden Costs of Relying Too Much on AI in Google Ads

The Hidden Costs of Relying Too Much on AI in Google Ads

27 June 2025

Google Ads has shifted heavily toward automation. Smart Bidding, Responsive Search Ads, and Performance Max campaigns all use machine learning to optimise performance. While these …

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How to Track Results from ChatGPT and AI Overview SEO Work

How to Track Results from ChatGPT and AI Overview SEO Work

21 June 2025

Businesses investing in SEO for ChatGPT and Google AI Overview want to see results, but AI-generated traffic does not follow the usual patterns. Traditional ranking …

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Why ChatGPT and Google AI Overview Are Changing Buyer Behaviour

Why ChatGPT and Google AI Overview Are Changing Buyer Behaviour

10 June 2025

Search behaviour is changing rapidly. Where users once scanned a list of links, they now receive direct answers from tools like ChatGPT and Google’s AI …

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How AI Is Reshaping PPC Campaign Optimisation

How AI Is Reshaping PPC Campaign Optimisation

5 June 2025

AI is now central to how modern PPC campaigns are built, optimised, and scaled. The integration of machine learning into Google Ads and Microsoft Advertising …

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Should You Still A/B Test Your Ads in an AI-Driven PPC World?

Should You Still A/B Test Your Ads in an AI-Driven PPC World?

30 May 2025

Platforms like Google Ads and Microsoft Advertising now use AI to test and serve ad creative automatically. Responsive Search Ads (RSAs) and Performance Max campaigns …

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What Type of Content Works Best for Google AI Overview and ChatGPT Search?

What Type of Content Works Best for Google AI Overview and ChatGPT Search?

20 May 2025

The rise of AI-driven search tools such as Google’s AI Overview and ChatGPT means content is being filtered differently. These tools do not simply look …

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