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Insights

  • 12th April 2017

    It’s a popular term these days, but what does mobile first really mean? While some mistakenly think it’s about prioritising a specific audience over another, this isn’t the case. Find out why.
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  • 6th April 2017

    Are you using the wrong metrics when it comes to measuring performance? This can lead to poor marketing decisions based on the wrong data or confusion over how changes are affecting performance. Find out how to find and use the right metrics.
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  • 10th March 2017

    Don't be vague when it comes to your mobile web performance. Knowing the metrics to target and best practice guidelines can ensure you have a winning mobile experience for higher conversions.
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  • 20th February 2017

    Finding a digital agency that suits your business requirements can seem to be quite an arduous task. However, as not every agency is suitable for every business, it’s worth taking the time to carefully consider what you need.
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  • 1st February 2017

    Running AdWords PPC campaigns you will have noticed how Google has expanded text ads. You now have two 30-character headlines, one 80-character description line, and two 15-character URL path fields. How do you make the most of these extra characters?
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  • 27th January 2017

    Social Media can have a multitude of benefits for your company such as improving brand awareness, engaging customers, reflecting a positive brand image and generating sales and new leads.
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  • 26th January 2017

    Want to get your website to the top of Google? Looking to improve your ranking position? See what is required with our 100+ website ranking factors tool.
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  • 10th January 2017

    Social Media Engagement should be on a marketing manager's mind when carrying out Social Media Work. Why? Because Social Media engagement can help boost your traffic, increase sales and improve customer retention.
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  • 6th January 2017

    In the online marketing world, we periodically see trends where businesses decide to handle some marketing like SEO, PPC or Social Media in-house and while this may work for some many businesses find this to be a costly mistake.
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  • 28th December 2016

    As we enter into 2017, what does 2017 hold for online marketing? Just what does this mean for you and your business? Find out here with ExtraDigital...
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