Case study · Magento B2B and B2C

MultiFix, trade and retail on one Magento store

A leading supplier of fixings and fasteners with a successful wholesale business. We built a Magento store integrated with their Merlin database, for trade customers and consumers alike, and led their rebrand.

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Client: MultiFix Supply Company
Sector: Fixings and fasteners
Platform: Magento + Merlin
Services: Rebrand, design, Magento development

The brief

Grow online, for trade and retail

MultiFix Supply Company is a leading supplier of fixings and fasteners, with a successful offline wholesale and retail business.

To grow further online they needed a Magento website for both B2B and B2C customers, integrated with their Merlin database and its custom pricing.

How we did it

One store, two kinds of customer

01
Merlin integration
Existing customer accounts and custom pricing synced from the Merlin database.
02
Trade accounts
New customers can apply for a trade account through the website.
03
Trade pricing
B2B customers log in to see their own pricing.
04
Abandoned cart emails
Automated emails to win back consumers who leave items in their cart.

The result