Case study · Bilingual website

The International Prize for Arabic Fiction, in Arabic and English

The most prestigious literary prize in the Arab world. We redesigned its website in Arabic and English, with a smooth switch between the two for readers in both languages.

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Client: International Prize for Arabic Fiction (IPAF)
Sector: Literary prize
Languages: Arabic, English
Services: Design, development

The brief

A new look for the Arab world's top literary prize

IPAF rewards excellence in contemporary Arabic creative writing, and encourages international readership of Arabic literature through translating and publishing winning and shortlisted novels.

They asked us to reinvent the look of their website, in both Arabic and English.

How we did it

Two languages, one experience

01
Culturally matched design
Designed for the cultures it targets, with background and banner imagery to match.
02
Right-to-left viewing
Arabic pages that read naturally from right to left.
03
Smooth language switch
A smooth transition between languages, handled on both the back end and the front end.

The result