3 February 2023

Paid search and paid social are two very popular forms of digital advertising that many businesses use to reach customers…

2 February 2023

It's a common fear for Adwords customers - they type the major keyword they've been investing time and money into…

24 January 2023

“B2B (business-to-business) marketing refers to any marketing strategy of content that is geared towards a business or organisation” - HubSpot.…

10 January 2023

If you sell internationally, pay attention! Shopify has improved its ability for global ecommerce with Shopify markets. This management tool…

23 November 2022

Optimising your website for featured snippets is a valuable SEO strategy to increase organic visibility and drive more traffic to…

27 October 2022

What does a recession mean? A recession is defined as “a period of temporary economic decline during which trade and…

22 September 2022

Search Console New Video Indexing Report (2022) To help marketers understand the performance of our videos in Search, Google has…

21 September 2022

Gone are the days when marketers think of the buyer’s journey as linear: Stranger sees an ad for your business…

18 September 2022

Firstly, let’s begin by understanding what paid social media is and why different businesses invest in it. Paid social media…

15 September 2022

What is HubSpot, and what can it do? HubSpot is a marketing, sales, and service platform that aids businesses in…

13 September 2022

The use of smart phones for online shopping has seen a rise in the use of social media channels for…

6 September 2022

In today’s technologically advanced environment, marketing is constantly changing. It’s time for business owners to adopt digital marketing methods and…