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From Clicks to Customers: How a Strategic Digital Marketing Funnel Boosts ROI
21 October 2025
A digital marketing funnel is the structured journey that leads users from initial interest to final purchase, optimising conversion at…
Why TikTok Shop Could Be Your Brand’s Biggest Growth Channel
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The Rise of Social Commerce Social media is ever evolving, and with that, social commerce is also growing rapidly. Consumers…
Content That Converts: How to Blend Creativity with Data-Driven Marketing
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Effective content is more than eye-catching words or visuals. It must persuade, guide and convert. At ExtraDigital, our approach balances…
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The UK eCommerce market continues to mature. Growth is expected to slow to approximately 3.6 % in 2025, driven by market…
Hyper-Personalisation with First & Zero-Party Data: Building Trust While Driving Growth
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Personalisation has long been the holy grail of digital marketing. Customers expect brands to understand them, anticipate their needs, and…
The Rise of Zero-Click & Voice/Visual Search: How to Stay Visible When Clicks Disappear
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In digital marketing, visibility has always meant rankings and clicks. But in 2025, the rules are changing. With voice assistants,…
How to Build an Effective Omnichannel Marketing Strategy
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Customers today expect a consistent and seamless experience across every interaction with your brand. Whether browsing your website, viewing your…
How Luxury Brands Can Succeed When Entering New Markets
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Entering a new market requires precision and cultural sensitivity. Explore digital strategies for luxury brands that support global expansion while…
Is SEO Just Content Marketing in Disguise?
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In 2025, the lines between SEO and content marketing are more blurred than ever. Brands often ask whether they’re two…
How to Set Up and Manage Successful PPC Campaigns?
25 July 2025
Setting up and managing a pay-per-click (PPC) campaign correctly can be a highly effective way to drive targeted traffic to…
AEO (Answer Engine Optimisation): Why It’s Replacing Traditional SEO
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The search landscape has shifted. Search engines are no longer just indexes — they are answer engines. AI systems now…
Effective Marketing Strategies for the Middle Eastern Audience
21 July 2025
When considering multilingual marketing, you must understand your audience - Cultural nuances, Localised platforms, Keyword Research & Good quality localisation.
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