French social media
Since 2002
300+ clients
Social media is highly effective at growing brand awareness and sales in French, provided you understand each market's needs and the challenges of communicating in another language.
Audiences
French is spoken on all five continents and is one of the most used languages online. French speakers favour mainstream networks including Facebook, Instagram, LinkedIn and TikTok, and Facebook has long accounted for most French social media use.
With a large, varied audience across several networks, businesses need to be active on more than one channel, which is why many choose to outsource French social media.
Services
Consistent posts on the platforms that suit your audience.
Articles, web pages and blog content shared through French channels.
Visuals and copy designed and written for a French audience.
Social profiles branded and set up for French audiences.
Paid campaigns in French, targeted to French audiences.
We work closely with your teams and third parties such as PR agencies.
Client words
The multilingual language service that ExtraDigital provide not only allows us to communicate to our French and Spanish consumers, but the management also allows us the time to test creatives and measure the effectiveness of each channel in those markets.
Culture
Localisation is crucial; even English posts need a culturally relevant approach. French users tend to be privacy-conscious, value well-produced and informative content, and often engage in discussion and debate. Influencers carry significant weight in France.
We recommend networks based on research into your audience, so resources go where they will have effect.
Case studies
RealD 3D
French and Spanish · France and Spain
53,071
Unique link clicks on French ads
French and Spanish social media management for the world's largest 3D cinema platform. From September 2018 to June 2019, French ads averaged a 2.33% unique click-through rate at $0.22 per unique click, against a $6.00 benchmark.
Supreme Pet Foods
French · France
60%
Increase in Facebook page likes
We created the page, researched French personas and kept product posts to a low ratio, so the more sociable posts built likes, comments and shares.
RealD 3D
French and Spanish · France and Spain
432%
More French page likes in the first 28 days
A social media plan for each market, built on audience, competitor and industry research. Posts, ads and video subtitles are written in French and Spanish, and every piece of content is cleared with the film studios first.
Userful
Four languages · Europe and Middle East
64%
More leads, August 2019 to January 2020
Ads, emails and landing pages localised into four languages for Europe and the Middle East. Cost per conversion fell by 81% over the same period.
Protolabs
French · France
80%
More conversions on the French site in 3 months
New Google Ads campaigns in four languages, plus content suggestions to improve the conversion potential of the landing pages. On the French site, cost per conversion fell by 47%.
RealD 3D
German, French and English · Europe
18%
Above the impressions benchmark
A TikTok influencer campaign for a major film release, raising awareness of 3D screenings in Germany, France and the UK across three defined audience personas.
Selected clients
Good to know
We write them natively, adapting your messages for French audiences rather than translating English posts.
It depends on your audience. We recommend platforms based on research, then focus effort where it will have most effect.
Still have a question?
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