Localised keyword research
French terms including regional variations, slang and sector vocabulary.
French PPC & Google Ads
French PPC Services
French PPC in Google Ads is the fastest way to appear at the top of French search results. Simply translating campaigns will not work; you need an understanding of French language, culture and search habits.
- Google Premier Partner
- Localised French keyword research
- Native French ad copy and testing
- French advertising and GDPR compliance
Explore French services
The French PPC market
France has one of the largest online populations in the EU but makes fewer searches than some other countries. Lower search volume typically means lower competition and lower bids, which can make France a cost-effective market.
The difficulty is craft. French words are longer than English, so compelling ads are harder to write within character limits, and France has strict internet advertising rules you must follow.
Key aspects of our French PPC service
Campaign setup and management
Google Ads and social campaigns structured to target specific locations.
Geo-targeting
Ads tailored to regions and cities within France and other francophone markets.
A/B testing
Ad copy, landing pages and bidding strategies tested continuously.
Analytics and reporting
CTR, conversion rate, cost per click and return on ad spend, with recommendations.
Compliance
Ads that meet French advertising regulations and GDPR as it applies to digital advertising.
“The multilingual language service that ExtraDigital provide not only allows us to communicate to our French and Spanish consumers, but the management also allows us the time to test creatives and measure the effectiveness of each channel in those markets.”
Results from PPC accounts we manage
- spend reduction while increasing revenue
- 70%spend reduction while increasing revenue
- increase in goal conversions in under two months
- 150%increase in goal conversions in under two months
- reduction in cost per conversion month on month
- 74%reduction in cost per conversion month on month
Results published on our French PPC page. Outcomes vary by market, budget and starting point.
Why work with us on French PPC
Our fluent French-speaking staff analyse ad copy, bids and landing pages to lower acquisition cost without sacrificing lead quality. For multilingual campaigns, every ad is written for its audience; key benefits and USPs vary by culture, and getting that right increases conversion rates.
In regulated sectors such as healthcare and finance, we make sure ads meet the rules for each region and platform.
Some of the brands we've worked with
French and multilingual PPC case studies
PPC
Optimising Multilingual PPC Campaigns
Experience our success with a multilingual PPC account, to enhance French campaigns and increase the CTR. Discover the secrets to our improved performance!
- PPC
PPC
Multilingual PPC for a leading visual networking platform
This is how we helped a visual networking platform to increase their leads in Europe and the Middle East through PPC advertising.
- PPC
Protolabs
80% increase in Conversion for Protolabs
Protolabs PPC Case study - ExtraDigital increases the total conversions by 80% whilst decreasing the cost per conversion. Read the full case study here.
- PPC
Free PPC audit
Find out where your French paid search budget is going
Send us a few details and a senior PPC specialist will review your Google Ads or Microsoft Advertising account. You'll get clear findings on what is limiting performance and what we'd change first. Senior specialist review. No obligation.
What we look at
- Wasted spend on search terms that don't convert
- Account and campaign structure
- Conversion tracking accuracy and what's being counted
- Bidding strategy, budgets and Performance Max setup
- Shopping feed health (for retailers)
- Ad copy and landing page alignment
Frequently asked questions
Is French PPC cheaper than UK PPC?
Often, because lower search volumes can mean lower competition and bids. It depends on your sector, and we check before recommending budgets.
Can you target Belgium, Switzerland or Canada too?
Yes, with separate campaigns and ad copy where vocabulary and pricing conventions differ.
Do you handle French landing pages?
We analyse and recommend changes, and can write French landing page copy or build pages with our web team.
Next step
Want French ads that convert, not just translated ones?
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients