French PPC & Google Ads
Since 2002
300+ clients
French PPC in Google Ads is the fastest way to appear at the top of French search results. Simply translating campaigns will not work; you need an understanding of French language, culture and search habits.
The market
France has one of the largest online populations in the EU but makes fewer searches than some other countries. Lower search volume typically means lower competition and lower bids, which can make France a cost-effective market.
The difficulty is craft. French words are longer than English, so compelling ads are harder to write within character limits, and France has strict internet advertising rules you must follow.
Services
French terms including regional variations, slang and sector vocabulary.
Google Ads and social campaigns structured to target specific locations.
Ads tailored to regions and cities within France and other francophone markets.
Ad copy, landing pages and bidding strategies tested continuously.
CTR, conversion rate, cost per click and return on ad spend, with recommendations.
Ads that meet French advertising regulations and GDPR as it applies to digital advertising.
Client words
The multilingual language service that ExtraDigital provide not only allows us to communicate to our French and Spanish consumers, but the management also allows us the time to test creatives and measure the effectiveness of each channel in those markets.
Userful
French, German, Italian and Arabic
Client results
Userful, a visual networking platform used in more than 100 countries, wanted leads from Europe and the Middle East in local languages: French, German, Italian and Arabic. We took over its PPC and ran the campaigns language by language.
What we did
Why us
Our fluent French-speaking staff analyse ad copy, bids and landing pages to lower acquisition cost without sacrificing lead quality. For multilingual campaigns, every ad is written for its audience; key benefits and USPs vary by culture, and getting that right increases conversion rates.
In regulated sectors such as healthcare and finance, we make sure ads meet the rules for each region and platform.
Case studies
Protolabs
French · France
80%
More conversions on the French site in 3 months
New Google Ads campaigns in four languages, plus content suggestions to improve the conversion potential of the landing pages. On the French site, cost per conversion fell by 47%.
RealD 3D
French and Spanish · France and Spain
53,071
Unique link clicks on French ads
French and Spanish social media management for the world's largest 3D cinema platform. From September 2018 to June 2019, French ads averaged a 2.33% unique click-through rate at $0.22 per unique click, against a $6.00 benchmark.
RealD 3D
French and Spanish · France and Spain
432%
More French page likes in the first 28 days
A social media plan for each market, built on audience, competitor and industry research. Posts, ads and video subtitles are written in French and Spanish, and every piece of content is cleared with the film studios first.
Supreme Pet Foods
French · France
60%
Increase in Facebook page likes
We created the page, researched French personas and kept product posts to a low ratio, so the more sociable posts built likes, comments and shares.
RealD 3D
German, French and English · Europe
18%
Above the impressions benchmark
A TikTok influencer campaign for a major film release, raising awareness of 3D screenings in Germany, France and the UK across three defined audience personas.
Free PPC audit
Send us a few details and a senior PPC specialist will review your Google Ads or Microsoft Advertising account. You'll get clear findings on what is limiting performance and what we'd change first. Senior specialist review. No obligation.
Tell us about your account and goals. We'll be in touch to arrange access and walk you through the findings.
Prefer to talk? Call +44 (0)1227 68 68 98.
Selected clients
Good to know
Often, because lower search volumes can mean lower competition and bids. It depends on your sector, and we check before recommending budgets.
Yes, with separate campaigns and ad copy where vocabulary and pricing conventions differ.
We analyse and recommend changes, and can write French landing page copy or build pages with our web team.
Still have a question?
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