French marketing & websites
Since 2002
300+ clients
We build French websites and run French paid search, social media and SEO for UK businesses selling into France and other francophone markets. Content is written by native speakers and planned around what French customers search for and expect to see.
The market
French is often assumed to be the easy first market: close by, familiar platforms, no script issues. The difficulty is competitive rather than technical. French buyers compare carefully, expect formality in B2B, and quickly disregard a site that reads as translated.
Search behaviour differs too. The literal translation of a UK term is often not the phrase with the volume, French words run longer and make ads harder to write, and francophone markets outside France use different vocabulary again.
Marketing and websites in French
French SEO from a UK agency with native French speakers: keyword research, technical and on-page SEO and content, reported on leads and revenue.
French Google Ads managed by a Google Premier Partner with fluent French speakers: localised keywords, native ad copy and geo-targeting across French markets.
Help AI assistants understand your business in French: consistent entity signals, structured French content and technical work that complements French SEO.
French social media management and paid social from a multilingual UK agency: native French content, platform strategy and advertising for French audiences.
French website design, development and eCommerce: native French content, localisation, UX and technical SEO on Shopify, WooCommerce and CS-Cart.
Search and ads
Our French SEO covers healthcare, tourism, eCommerce, logistics and B2B clients. French PPC is often cost-effective: France has a large online population but lower search volumes than some markets, which can mean lower competition and bids.
We also help brands become clearly understood by AI assistants in French, through consistent entity information and well-structured French content that complements SEO.
Client words
The multilingual language service that ExtraDigital provide not only allows us to communicate to our French and Spanish consumers, but the management also allows us the time to test creatives and measure the effectiveness of each channel in those markets.
Social media
We have run French social media for years, including French and Spanish channels for RealD 3D and French Facebook marketing for Supreme Pet Foods. French users value well-produced, informative content, are privacy-conscious, and often engage in discussion rather than passive liking.
Websites
We develop French websites that reflect how French users expect digital platforms to function, communicate and build trust. Navigation, forms, currency formats, legal pages and reassurance messaging are set to French norms.
French eCommerce stores are built on Shopify, WooCommerce and CS-Cart, structured around how French customers research, compare and commit to a purchase.
01
France, Belgium, Switzerland or Canada: each needs its own vocabulary and pricing conventions.
02
Search demand, competitors and terminology gathered natively.
03
Copy and ads produced by native speakers, layouts tested with real French strings.
04
Separate reporting so you can see whether the market justifies more investment.
Case studies
RealD 3D
French and Spanish · France and Spain
53,071
Unique link clicks on French ads
French and Spanish social media management for the world's largest 3D cinema platform. From September 2018 to June 2019, French ads averaged a 2.33% unique click-through rate at $0.22 per unique click, against a $6.00 benchmark.
Supreme Pet Foods
French · France
60%
Increase in Facebook page likes
We created the page, researched French personas and kept product posts to a low ratio, so the more sociable posts built likes, comments and shares.
RealD 3D
French and Spanish · France and Spain
432%
More French page likes in the first 28 days
A social media plan for each market, built on audience, competitor and industry research. Posts, ads and video subtitles are written in French and Spanish, and every piece of content is cleared with the film studios first.
Userful
Four languages · Europe and Middle East
64%
More leads, August 2019 to January 2020
Ads, emails and landing pages localised into four languages for Europe and the Middle East. Cost per conversion fell by 81% over the same period.
Protolabs
French · France
80%
More conversions on the French site in 3 months
New Google Ads campaigns in four languages, plus content suggestions to improve the conversion potential of the landing pages. On the French site, cost per conversion fell by 47%.
RealD 3D
German, French and English · Europe
18%
Above the impressions benchmark
A TikTok influencer campaign for a major film release, raising awareness of 3D screenings in Germany, France and the UK across three defined audience personas.
Selected clients
Good to know
No. Vocabulary, pricing conventions and tone differ, and Canadian French needs its own treatment. We confirm the target market before writing.
Separate campaign structures, yes, so budgets, negatives and bidding can be controlled per market. Management stays with one team.
We can review them. Translations produced for print or legal purposes usually need reworking for search and conversion.
Still have a question?
Next step
