Marketing & Web Development for 20+ years
PPC
Revolutionary ways to lower CPC in Google Ads
24 September 2019
CPC – or cost per click – is the price you pay to Google AdWords when someone clicks on your ads. CPCs are different depending …
How to Improve Your Click-Through Rate in Google Ads
17 September 2019
Setting up an AdWords account and putting in your card details isn’t quite enough to see the sales or enquiries rolling in. A Google AdWords …
Building Successful Landing Pages Checklist Explained
11 June 2019
You’ve successfully created a compelling CTA and see loads of clicks – but people are bouncing off your landing page right, left and centre. Whether …
Getting the Most from AdWords Expanded Headlines
3 October 2018
Running AdWords PPC campaigns you will have noticed how Google has expanded text ads. You now have two 30-character headlines, one 80-character description line, and …
Translate AdWords
17 April 2018
ExtraDigital are frequently asked for help in translating Google AdWords campaigns. Yet this is not the best way to setup and run a multilingual PPC …
Is Keyword Research Important for PPC?
12 January 2018
In today’s digital world, Pay-Per-Click (PPC) advertising has become one of the most effective ways to drive traffic to a website. However, even the most …
Taking Stock with AdWords PPC Audits
9 November 2017
Do you have AdWords PPC campaigns, but not sure if they are making the most of their budgets?
New AdWords interface for PPC Campaigns
5 September 2017
Google has rolled out a new version AdWords or as they like to call it a new AdWords experience. This is a simple checklist to …
PPC AdWords for Magento eCommerce Stores – Online Advertising
29 August 2017
Don’t forget Google AdWords! In recent years social media has become the favoured new digital marketing technique for eCommerce stores, and many are reducing attention …
New AdWords – Manage PPC Campaigns Better
28 June 2017
Google is rolling out a new version AdWords or as they like to call it a new AdWords experience. This is a simple checklist to …
Tailor your Ads by Device or Audience with IF Functions
28 April 2017
Google have created an solution that could change the way AdWords targets its audiences in the form of IF Functions.
How to Succeed in Arabic PPC
18 April 2017
Are you looking to expand your PPC advertising in Arab countries? Find out here about what you should be aware of before you begin your …