Marketing & Web Development for 20+ years

PPC

Adapting Journey Based Advertising for Social and Search

23 April 2020

Journey Based Advertising: Chapter Two In a previous chapter, we dove into Journey Based Advertising and what it would look like to align your ad …

B2B Landing Pages that get Top Results

10 March 2020

For B2B lead generation, landing page design and copy are hugely important. Get this right, and your campaign will improve exponentially. The best landing pages …

Top Five Tips for B2B PPC

5 November 2019

PPC (pay-per-click) advertising allows companies to collect leads and ultimately grow their business fast. PPC can be great for businesses due to its targeting capabilities …

Revolutionary ways to lower CPC in Google Ads

24 September 2019

CPC – or cost per click – is the price you pay to Google AdWords when someone clicks on your ads. CPCs are different depending …

How to Improve Your Click-Through Rate in Google Ads

17 September 2019

Setting up an AdWords account and putting in your card details isn’t quite enough to see the sales or enquiries rolling in. A Google AdWords …

Is Keyword Research Important for PPC?

12 January 2018

In today’s digital world, Pay-Per-Click (PPC) advertising has become one of the most effective ways to drive traffic to a website. However, even the most …