PPC

Generating leads is an essential part of every marketing strategy but the efforts should not end there. Nurturing the leads that show interest in your …

Journey Based Advertising: Chapter Seven One thing we know about search marketing, or PPC (pay-per-click), is that Google is king. 3.5 billion searches happen a …

Journey Based Advertising: Chapter Four Determining the right ad spend is crucial to see a good ROI. The goal should always be to get a …

Journey Based Advertising: Chapter Three When it comes to marketing teams, there is a lot of diversity in the actual work we do and what …

Journey Based Advertising: Chapter Two In a previous chapter, we dove into Journey Based Advertising and what it would look like to align your ad …

For B2B lead generation, landing page design and copy are hugely important. Get this right, and your campaign will improve exponentially. The best landing pages …

It is so easy to set up an AdWords account; connect that company card and get spending. Unfortunately, it is also very easy to spend …

While more and more companies are discovering the benefit of branching out into the multilingual market, many are still missing out on opportunities by ignoring …

PPC (pay-per-click) advertising allows companies to collect leads and ultimately grow their business fast. PPC can be great for businesses due to its targeting capabilities …

By now, everyone has heard that PPC could be great for their brand, but you may also have heard that it has its pitfalls and …

Here at ExtraDigital, we specialise in multilingual marketing. When it comes to multilingual PPC, there are critical steps that often get overlooked. While PPC is …

Can there be disadvantages to PPC? Yes, there can. With PPC or paid search, it is very easy to spend far too much money on …