PPC

Learn to interpret essential Key Performance Indicators (KPIs) like Click-Through Rate (CTR), Conversion Rate, and Quality Score from Paid Search experts.

More than 90% of all internet searches come from Google. It processes around 3.5 billion searches per day, so it isn’t surprising to see businesses …

The speed of change within the Google Ads platform is high with new features being added for advertisers and for those searching. AI features in …

The choice between Google Ads and Microsoft Ads can be pivotal for businesses striving to maximise their online presence, as both platforms offer unique advantages, …

Google SGE (Search Generative Experience) will have a major impact on both paid search and organic search. Find out what it is, what impact it …

PPC is constantly changing and adapting to new technology. Pay-Per-Click (PPC) advertising for Software as a Service (SAS) businesses is no exception. We can start …

Demand Side Platforms (DSP) for paid advertising is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory

ABM platforms such as SalesForce, Marketo and HubSpot have developed from CRMs – others have developed from profiling or personalisation – such as 6sense, Demandbase, …

Reddit Ads are great for advertisers who want to target very specific user groups with a common interest or theme.

The short answer is Yes. The longer answer is that PPC has become more important in recent years, and if you want sales or leads …

A lot of people fail to see any reason they should bid on their branded terms – especially if it is unusual and they dominate …

Several of the staff at ExtraDigital have been managing paid search campaigns for over 20 years, from the very start of paid search and have …