Marketing & Web Development for 20+ years

Articles

How to Track Results from ChatGPT and AI Overview SEO Work

How to Track Results from ChatGPT and AI Overview SEO Work

21 June 2025

Businesses investing in SEO for ChatGPT and Google AI Overview want to see results, but AI-generated traffic does not follow the usual patterns. Traditional ranking …

Read More
Website Design for Luxury Brands: Balancing Exclusivity and Usability

Website Design for Luxury Brands: Balancing Exclusivity and Usability

20 June 2025

For luxury brands, a website is more than a digital shopfront; it is an extension of the brand’s identity, values, and exclusivity. Design, performance, and user …

Read More
The Best Inbound Marketing Tools For Your Business

The Best Inbound Marketing Tools For Your Business

16 June 2025

If you work on your business’s marketing strategy, you have likely heard the term inbound marketing. What is it and how can it help your …

Read More
Why ChatGPT and Google AI Overview Are Changing Buyer Behaviour

Why ChatGPT and Google AI Overview Are Changing Buyer Behaviour

10 June 2025

Search behaviour is changing rapidly. Where users once scanned a list of links, they now receive direct answers from tools like ChatGPT and Google’s AI …

Read More
How AI Is Reshaping PPC Campaign Optimisation

How AI Is Reshaping PPC Campaign Optimisation

5 June 2025

AI is now central to how modern PPC campaigns are built, optimised, and scaled. The integration of machine learning into Google Ads and Microsoft Advertising …

Read More
Should You Still A/B Test Your Ads in an AI-Driven PPC World?

Should You Still A/B Test Your Ads in an AI-Driven PPC World?

30 May 2025

Platforms like Google Ads and Microsoft Advertising now use AI to test and serve ad creative automatically. Responsive Search Ads (RSAs) and Performance Max campaigns …

Read More
What Type of Content Works Best for Google AI Overview and ChatGPT Search?

What Type of Content Works Best for Google AI Overview and ChatGPT Search?

20 May 2025

The rise of AI-driven search tools such as Google’s AI Overview and ChatGPT means content is being filtered differently. These tools do not simply look …

Read More
Optimise Your Website for ChatGPT

Optimise Your Website for ChatGPT

3 May 2025

Search behaviour has shifted. Tools such as ChatGPT and Google’s AI Overview now shape how users discover content. These platforms provide answers, shortlists and explanations …

Read More
The Importance of PPC Keyword Research in 2025

The Importance of PPC Keyword Research in 2025

24 April 2025

PPC Keyword Research isn’t just important; it’s the backbone of any successful campaign. Without it, you’re throwing darts in the dark, hoping to hit the …

Read More
TikTok Advertising in 2025

TikTok Advertising in 2025

16 April 2025

Key Trends, Challenges and Opportunities TikTok dominated the social media industry in 2024, with its engaged user base and innovative ad formats. It has become …

Read More
The Ultimate Guide to Selling Your Products on Meta Commerce platforms

The Ultimate Guide to Selling Your Products on Meta Commerce platforms

9 April 2025

How businesses use Meta commerce platforms to sell products effectively In today’s digital age, Meta’s platforms, especially Facebook and Instagram, are crucial tools for businesses …

Read More
Why SEO is more important than ever

Why SEO is more important than ever

6 April 2025

Search Engine Optimisation (SEO) remains a cornerstone of digital marketing strategies. It enhances your business’s visibility in search results, builds credibility, and creates trust with …

Read More

Join over 300 happy customers