Marketing & Web Development for 20+ years

Articles

Shopify Agentic Commerce: AI-Driven Shopping Redefined

Shopify Agentic Commerce: AI-Driven Shopping Redefined

24 January 2026

What does the future of digital content creation look like? Follow these tips to redefine and elevate your brand engagement.

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Why Experienced Businesses Continue to Work With Agencies

Why Experienced Businesses Continue to Work With Agencies

14 January 2026

As organisations grow, marketing becomes more commercially critical. Decisions carry more weight, competition increases, and performance expectations rise. At this stage, marketing is judged less …

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The Shift from Channels to Customer Journeys

The Shift from Channels to Customer Journeys

14 January 2026

Why the Traditional Channel-Based Model Is Losing Relevance Many brands have traditionally structured their marketing around individual channels with separate teams for social media, email, …

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The Importance of Corporate Social Responsibility in eCommerce

The Importance of Corporate Social Responsibility in eCommerce

9 January 2026

ExtraDigital is proud to announce that we are now BigCommerce Partners. Find out how this benefits us and our clients in our latest article.

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Building Content That Earns Authority Without Chasing Keywords

Building Content That Earns Authority Without Chasing Keywords

5 January 2026

Keyword-focused SEO is losing power. Google no longer rewards pages that simply match phrases, it rewards brands and experts that demonstrate real SEO authority. Today, …

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Is Your Business AI-Ready?

Is Your Business AI-Ready?

1 January 2026

AI has moved quickly from a buzzword to a priority. Most businesses are no longer asking if they should use AI but where, how, and …

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Why Face-to-Face Still Matters in Digital Marketing

Why Face-to-Face Still Matters in Digital Marketing

23 December 2025

Digital tools are essential in our industry. We rely on them every day. But the truth is simple. The best marketing still comes from real …

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Zero-click content & SERP capture in 2025/2026

Zero-click content & SERP capture in 2025/2026

17 December 2025

The New Search Reality Search used to be simple; the goal of SEO was to drive more clicks to your website. But in 2025, the …

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What Does Mobile-First Mean in Web Design?

What Does Mobile-First Mean in Web Design?

12 December 2025

It’s a popular term these days, but what does mobile first really mean? While some mistakenly think it’s about prioritising a specific audience over another, …

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Turn Your Employees into Your Strongest Brand Advocates on LinkedIn

Turn Your Employees into Your Strongest Brand Advocates on LinkedIn

11 December 2025

Read our latest recommendations on how to beat the TikTok algorithm and go viral in 2024. Boost your reach and engage your brand’s audience with …

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Understanding and Reporting Meta’s Metric Changes From 2025 to 2026

Understanding and Reporting Meta’s Metric Changes From 2025 to 2026

10 December 2025

Meta is retiring Reach, Impressions and Engagement. This is in Meta Business Suite’s overall account performance reporting, including Page Insights and content-level dashboards.  These changes …

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Digital Content Creation for Brand Engagement

Digital Content Creation for Brand Engagement

2 December 2025

What does the future of digital content creation look like? Follow these tips to redefine and elevate your brand engagement.

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