Paid search audits
An honest review of existing German campaigns and where spend is wasted.
German paid search
German Paid Search
German PPC campaigns built in German by people who understand the market, so your budget goes on the searches that turn into enquiries and sales.
- Google Premier Partner
- German keyword and negative research
- Native German ad copy
- Reporting on cost per lead and revenue
Explore German services
Why translated campaigns underperform in Germany
Direct translations of UK keywords often miss the terms Germans search, and long compounds make ads harder to write within character limits. Without German negatives, budgets leak to irrelevant searches.
We build campaigns from German keyword research, write ads natively and review landing pages so the German journey converts.
What we manage
Keyword research
German search terms, match types and local negatives.
Ad creation and testing
Native German ads tested continuously.
Bid management
Bidding managed against cost per lead or return on ad spend.
Landing pages
Recommendations, copy or builds from our web team.
Reporting
German performance reported separately from other markets.
German paid search in practice
Our published German paid search work includes campaigns for a testing, inspection and certification provider, and German PPC for Beach Cafe's online store.
Some of the brands we've worked with
German paid search case studies
Multilingual
German Paid Search for Global TIC Provider
There are many different possible optimisations within Paid Search, but what does optimising your budget look like? Read our German Paid Search case study!
- Multilingual
Beach Café
PPC Improvements for Beach Café
Learn here about the improvements we made to our client's PPC campaign. Great results within just three months, all from the team here with ExtraDigital.
- PPC
Free PPC audit
Find out where your German paid search budget is going
Send us a few details and a senior PPC specialist will review your Google Ads or Microsoft Advertising account. You'll get clear findings on what is limiting performance and what we'd change first. Senior specialist review. No obligation.
What we look at
- Wasted spend on search terms that don't convert
- Account and campaign structure
- Conversion tracking accuracy and what's being counted
- Bidding strategy, budgets and Performance Max setup
- Shopping feed health (for retailers)
- Ad copy and landing page alignment
Frequently asked questions
Do you advertise on Microsoft Ads in Germany too?
Where the audience justifies it. Google dominates, but Microsoft Ads can be cost-effective for some B2B audiences.
Can you take over existing German campaigns?
Yes. We start with an audit, then restructure or refine rather than rebuilding for the sake of it.
Next step
Want German ads that reach the buyers who convert?
- Google Premier Partner
- Microsoft Advertising Partner
- Since 2002 · 300+ clients