Beach Café · Case study

PPC Improvements for Beach Café

Learn here about the improvements we made to our client's PPC campaign. Great results within just three months, all from the team here with ExtraDigital.

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Client: Beach Café
Sector: Hospitality
Services: PPC

Key results

More sales: 49%More sales
Increase in revenue from PPC: 68%Increase in revenue from PPC
Increase in gross profit: 71%Increase in gross profit
Increase in conversion rate: 2%Increase in conversion rate

Overview

Only three months ago we starting managing Beach Café’s PPC campaigns.

The client, Beach Café (www.BeachCafe.com), are a leading online swimwear and beachwear retailer. Beach Café have been working with ExtraDigital over several years. Previously we designed, built and maintained the UK website and have been thrilled to recently do the same for their new German site.

When taking on the PPC management our aim was to increase the profitability of the online paid adverts so the client received the very best return on their investment.

The results

Our Achievements

In the last three months, we have greatly improved the PPC campaigns for Beach Café.

Sales

The number of sales between the first month’s work and the third month’s work has increased by 49% as shown below.

Conversion Rate

The conversion rate between when we started work and the last month has increased by 2% as shown below.

Total Revenue

The revenue gained from PPC campaigns for Beach Café have increased by 68% over a three-month period as shown below.

Gross Profit

Gross profit from the Beach Café PPC campaign has increased by 71% between our first month’s work to our third month’s work as shown below.

Summary of Results

Just three months of our PPC management service has seen the Beach Café PPC campaigns improve by…

49% more sales

68% increase in the revenue from PPC

71% increase in gross profit

All with just a 2% increase
in the conversion rate

Showing that the PPC traffic is now highly relevant, bringing in relevant customers who spend more attracted by the better quality PPC ads.

Our client is very pleased with these results, the team here at ExtraDigital are as well.

What’s next

As with all of our work, we never stop improving. What is next is for the PPC management for Beach Café is to simply look at improving all of the KPIs as shown in this article and more.

Further optimisation of the PPC campaigns will continue to happen, as will introducing more and more ad groups and campaigns to help widen the reach of their PPC ads.