Case study: SEO for insurance

SEO Case Study: Competitive SEO for medical insurance

ExtraDigital provided SEO services to Patient Choice since early 2009

Natural visitors to website up 375% in 3 months due to our knowledge and experience in site design, development and optimisation.

SEO Client

Patient Choice provides medical insurance and healthcare plans. In this competitive market, the website was designed for a high conversion rate, so it is clear and simple without too much text.

The SEO work had to ensure the website remained simple, uncluttered with an easy to use quote and apply facility.

ExtraDigital Approach

  • The website was already designed and built to be SEO friendly (we built it!)
  • Ongoing SEO monitoring and reaction as required
  • Extra pages generated
  • Article generation, syndication and online PR
  • High-quality inbound references from authority websites

SEO for insurance company

ExtraDigital SEO Results

  • In 3 months, the natural visitors from 'insurance' keywords up by 375%
  • The top few positions for the major keywords (e.g. 'private medical insurance'- 2nd)
  • And top page rankings for the most competitive keywords ( e.g. medical insurance)

Effective search engine optimisation will give a significant rise in natural non-paid traffic to your website, with very dramatic results once your website is in the top few positions of Google.

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