Doctoori · Case study

Healthcare SEO for Doctoori

Within the first year, average daily organic visitors rose from about 30 to over 40,000 through SEO. By the second year, total website visitors exceeded one million.

Discuss your healthcare SEO See the results

Medical anatomy model in a healthcare setting

Client: Doctoori
Sector: Healthcare
Services: SEO

Key results

Average daily organic visitors within year one, up from about 30: Over 40,000Average daily organic visitors within year one, up from about 30
Total website visitors by year two, mostly driven by organic search: Over 1 millionTotal website visitors by year two, mostly driven by organic search

Overview

ExtraDigital grew Doctoori’s organic search audience through healthcare content, search-friendly technical foundations and online marketing. The website provides healthcare information in Arabic, helping readers access advice in their own language.

Within the first year, average daily organic visitors rose from about 30 to over 40,000 per day, with this growth directly attributable to SEO work. By the second year, total website visitors exceeded one million. Most of this growth came from organic search, with some referral and direct traffic.

Doctoori website displayed across desktop, tablet and mobile screens

The challenge

Doctoori needed to build an audience for its healthcare advice and connect people searching for health information with useful content. Growing the website’s readership was a central business objective, so the brief covered SEO and wider online marketing.

Its Arabic-speaking audience made language an important part of the approach. The work brought together relevant healthcare content and a website designed with multilingual search in mind.

The solution

Search-friendly technical foundations

The website used ExtraCMS, which was developed with multilingual SEO in mind. Search-friendly code provided the technical foundation for the content and marketing work.

Medical and healthcare content promotion

Useful, engaging healthcare content was central to the approach, supported by promotion through Arabic articles and blogs elsewhere. The campaign did not use large-scale link-building techniques; but focused on quality content.

Understanding the audience

Analytics helped the team understand where readers were based and which healthcare articles and topics interested them. Alongside the SEO work, social activity promoted the website and helped build engagement.

Arabic-language healthcare content on the Doctoori website

Looking to grow your healthcare website? Explore our SEO services and healthcare marketing work, or discuss your healthcare SEO.

The results

First year: organic search growth

Within the first year, average daily organic visitors rose from about 30 to over 40,000 per day. This growth in organic search traffic was directly attributable to the SEO work.

Second year: over one million total visitors

By the second year, total visitors to the website exceeded one million. Most of this growth came from organic search traffic, although the total also included some referral and direct traffic.

Client feedback

"You came highly recommended and delivered exceptional results. It's been a pleasure working with the team at Extra Digital"

Zain Sikafi
Owner and Manager, Doctoori

What’s next

Help people find your healthcare advice and services through search. Talk to us about an SEO strategy for your healthcare website.

Explore our SEO services and healthcare marketing work. You can also read about the website delivery in our Doctoori portfolio and Doctoori website development case study.

For healthcare organisations reaching audiences in other languages, we also offer Arabic SEO and multilingual marketing.

Discuss your healthcare SEO with ExtraDigital.

Frequently asked questions

What should an SEO strategy for a healthcare business focus on?

Start with the people you want to reach and the questions they ask about your services, treatments or healthcare topics. Build useful content around those needs, give it a clear website structure and make the next step easy to find. For Doctoori, we combined healthcare content, search-friendly technical foundations and audience analytics to grow organic search traffic.

How can healthcare content support organic search growth?

Healthcare content should answer specific questions clearly, explain medical terminology and connect related topics. Clear authorship, relevant clinical review and up-to-date sources help readers assess the information. Doctoori’s campaign focused on useful, engaging healthcare content, supported by promotion through Arabic articles and blogs.

Why does technical SEO matter for a healthcare website?

Search engines need to find and understand your pages, while visitors need to navigate easily between healthcare advice and services. Technical SEO addresses site structure, crawlability, indexing, mobile usability and page performance. For Doctoori, search-friendly code in ExtraCMS provided the foundation for the content and SEO work.

How should a healthcare business measure SEO performance?

Track organic search visibility and visitors alongside the actions that matter to your business, such as enquiries, appointment requests or engagement with healthcare advice. Separate organic traffic from other channels so the contribution of SEO is clear. For Doctoori, average daily organic visitors rose from about 30 to over 40,000 within the first year, directly attributable to the SEO work.

Can you help develop an SEO strategy for our healthcare business?

Yes. Our Doctoori work brings together healthcare content, technical website foundations and organic search growth. Discuss your healthcare SEO with us: tell us about your website, the audience you want to reach and your business goals. You can also explore our SEO services and healthcare sector work.