Paid social
Meta and LinkedIn advertising
Established 2002
One UK team, all in-house
Social advertising works when creative, audiences, data, landing pages and campaign structure pull in the same direction. We plan and manage Meta and LinkedIn campaigns for ecommerce and lead generation businesses, measured on cost per acquisition and revenue rather than engagement.
108% more monthly paid social revenue for UFC Collectibles. Read the case study for UFC Collectibles
Why social is different
Paid search reaches people already looking. Paid social reaches people who were not. That single difference changes everything about how a campaign should be built: the creative has to earn attention, the offer has to be understood in seconds, and the landing experience has to carry a colder visitor further than a search click would need to.
It also changes measurement. Platform-reported conversions are modelled, and taking them at face value leads to overspending on remarketing and underinvesting in the campaigns actually creating demand. We reconcile platform data against real revenue and enquiries before making budget decisions.
Everything your campaigns need
Facebook and Instagram campaigns across prospecting, remarketing, catalogue and lead forms.
Used where the audience justifies the cost: defined roles, sectors, company sizes and account lists.
Interest, behavioural, lookalike, customer list and value-based audiences, structured to avoid overlap.
Campaigns built to create demand and feed the rest of the funnel, measured on incremental contribution.
Segmented by intent and recency, capped sensibly, and stopped when it is simply buying sales you already had.
Structured testing of propositions, formats and hooks, with clear rules on what wins and when.
Consolidated where the algorithm needs volume, separated where budget control and reporting matter.
Catalogue and advantage+ campaigns, feed quality, product-level performance and margin awareness.
On-platform forms versus landing pages, lead quality filtering and CRM feedback loops.
01
Whether the channel is there to create demand, convert it, or both – and what a good result costs.
02
Conversions API, consent handling and a blended view so decisions are made on real numbers.
03
A test plan mapping audiences against messages so results are readable.
04
Kill losing angles quickly, scale winners carefully, and refresh creative before fatigue hits performance.
05
Landing pages, remarketing and CRM sequences so a click has somewhere worthwhile to go.
Accountable for results
UFC Collectibles · Ecommerce / official UFC memorabilia
In the first four months of scaling paid social activity.
Client results
UFC Collectibles, the official home of UFC memorabilia, launched with a single brand awareness campaign. We then scaled it into a structured paid social strategy across EMEA, the EU, North America and LATAM. We report on every account the same way: against agreed commercial metrics such as revenue and cost per acquisition, not engagement.
What we changed for UFC Collectibles
Case studies
01 / 05
International healthcare provider
Healthcare / international patients
988%
Increase in sales revenue
Meta instant forms captured contact details from prospective patients, and feedback from actual sales shaped the follow-up. Sales revenue rose 988% over six months.
FDS Contracting
Construction / smoke ventilation
£14.99
Cost per lead
A brochure on changing regulations was offered to developers and contractors through LinkedIn lead gen forms. Ad copy and audiences were tested, and budget moved to the ads delivering the best results.
Prestige Wicker
Shopify store
594%
Increase in sales value
No social activity had run for two years. Facebook Shop, the Pixel and a product catalogue were synced with the Shopify store, then retargeting and catalogue ads reached a better-qualified audience. Purchases rose 450%.
IRIS
B2B SaaS / hospitality technology
71%
Increase in leads
LinkedIn campaigns tested case studies against food and beverage eBooks. An eBook generated just over six times as many leads, so budget moved to the eBooks and lead numbers rose 71%.
F1 Authentics
Ecommerce / motorsport memorabilia
13.52
Return on ad spend, up from 0
A full paid social strategy started in February 2021. Spend was reduced when shops reopened, which helped return on investment, and direct traffic rose 200% compared with the previous period.
Selected clients
Good to know
Often yes, but with different expectations. LinkedIn works for targeted reach into defined roles and sectors, and Meta can work for demand generation and remarketing. B2B paid social usually earns its place alongside search rather than replacing it.
We plan creative direction, messaging and testing structure, and we can produce and adapt assets. Where you have an in-house or brand team, we brief them on what the data says is working.
Enough to test genuinely different angles rather than colour changes. Creative is the main performance variable on social, so we test propositions, formats and hooks – not just headlines.
Server-side tracking where appropriate, conversion API set-up, consent-aware measurement and blended reporting so platform-reported results are sense-checked against actual revenue or enquiries.
Yes, when it is treated as a full funnel rather than a direct response channel. Prospecting builds demand, remarketing and CRM follow it through, and measurement is set up to credit the channel fairly.
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