Case study · Multilingual WordPress

Private Jet Charter, in seven languages

One of the world's leading private jet brokers. We redesigned the .com home page to bring in more quotes, added quote tracking and currency-aware pricing, and built their language sites on WordPress Multisite.

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Private Jet Charter – Multilingual Website on desktop

Private Jet Charter – Multilingual Website on mobile

Client: Private Jet Charter
Sector: Private jet broker
Platform: WordPress Multisite
Languages: 7 language sites
Services: Design, development, marketing

The brief

A site as premium as the service

Private Jet Charter is based in the UK, with offices from Russia and the USA to the UAE and Saudi Arabia. Most of their clients are in the UK and the UAE, so our first focus was the .com and .ae sites.

The old home page lacked calls to action and trust builders like testimonials, and didn't reflect the luxurious, high-quality service Private Jet Charter provides.

How we did it

More quotes, in every language

01
Home page redesign
A sleek design showcasing the jets, destinations and service, with the quote form moved up and a quote box that rotates client testimonials.
02
Quote tracking
Custom Google Ads and quote tracking: when someone clicks an ad and requests a quote, the data is added to a Google Doc.
03
Currency-aware prices
A custom API shows quote prices in USD, EUR or GBP, depending on where the visitor is browsing from.
04
WordPress Multisite
The .com and .ae sites were already on WordPress, so we built the language sites on WordPress Multisite.

The result

Localised for customers around the world

Alongside the .com and Arabic sites, we designed and developed language sites in Russian, German, Italian, Spanish and French.

Private Jet Charter – Multilingual Website home page

Outcome

Seven language sites, one brand

language sites: 7language sites
currencies: USD, EUR and GBP: 3currencies: USD, EUR and GBP

Private Jet Charter website, full length — The redesigned privatejetcharter.com

What came next

The language sites

Follow-on project

Private Jet Charter in Arabic

Design changes that added more calls to action and a better user experience on the .ae site.

View the project

The Russian site
Designed and developed by our in-house native speakers.
View the Russian site
Marketing and WordPress support
Once the new home page was live, we carried on with marketing work and WordPress support.
PPC Website maintenance