Case study · CS-Cart UX

F1 Experiences, a smoother gifting experience

The official site for Formula 1 ticket packages to races worldwide. For The Memento Group, we improved the customer experience and the way the site is managed behind the scenes on CS-Cart.

Book a strategy call Visit f1experiences.com

Client: The Memento Group
Sector: Official F1 ticket packages
Platform: CS-Cart
Services: Design, development, marketing

The brief

Better for customers and for the team

The Memento Group works with rights owners, teams, players and partners who want deeper relationships with their fans. We had already worked on F1 Authentics and their own brochure site.

For F1 Experiences, which sells official F1 ticket packages to races worldwide, they wanted to improve the customer experience and update how the site was managed in the back end.

How we did it

Simple gifting, clear checkout

01
Custom functionality
Our developers worked closely with the Memento team to add custom features that met their requirements.
02
Gifting and redemption
A simple redeeming and checkout process, with instructions and calls to action highlighted.
03
Navigation and product pages
Buttons checked to lead to the right pages; product pages given bolder fonts and cleared of irrelevant content.
04
Stock and related products
Out-of-stock buttons on unavailable items, and related products showing the right items.

The result