Case study · Arabic healthcare website
Arabic Website Design for Doctoori
An Arabic healthcare information website combining trusted content, custom health tools and a clinic directory. We designed and developed the platform, then supported its growth through online marketing.
- Client
- Doctoori
- Sector
- Healthcare
- Language
- Arabic
- Launched
- January 2014
- Services
- Design, development, marketing
The brief
Making healthcare information accessible in Arabic
Founded by Dr Zain Sikafi and his partner, both general practitioners working in London, Doctoori set out to make credible, easy-to-understand healthcare information available in Arabic.
The original project documented content partnerships with NHS Choices and The Information Standard. Accessibility, reliability and quality were central to the brief: the website needed to present this information alongside useful tools and a way to find Arabic-speaking healthcare providers.
ExtraDigital's scope covered the website, five health tools and a find-a-clinic system. More than 30 layouts were produced across the website, tools and administration screens, with a responsive design for different devices.
How we did it
Arabic content, custom tools and an editable directory
The development work combined Arabic website design, calculation logic and an administration system. The website launched in January 2014.
01
Arabic website
Built on ExtraCMS, a platform developed with multilingual SEO in mind. Designs accounted for Arabic functionality and were coded into responsive HTML for different devices.
02
Custom health tools
Five tools were specified and developed, including BMI, due-date and diabetes tools. The work included calculation logic, user journeys, tracking requirements and administration functionality.
03
Find a clinic
A directory helped users find Arabic-speaking clinics, hospitals and healthcare establishments. An administration system let the client update directory details independently.
04
Launch and marketing
Keyword research informed priority content areas. A holding page and social campaign supported pre-launch awareness, followed by SEO and online marketing after launch.
The result
From launch to healthcare advice for millions
Within two years of launch, Doctoori became the largest and most used Arabic-language website in the world, providing healthcare advice to millions of people.
Outcome
In the client's words
“Thank You for your incredible work in getting the site live. It has been an absolute pleasure to go on this journey with you guys!”
What came next
Website delivery and ongoing audience growth
Read the growth story
The audience outcome followed launch and ongoing marketing, rather than website design alone. Our separate Doctoori SEO case study documents the subsequent audience growth and its reporting period.
Explore the original delivery
The detailed website case study covers the design scope, health tools, clinic directory and launch. It also records the content partnerships described in the original brief.
Planning an Arabic website?
Discuss the content, functionality and administration your organisation needs, alongside the language requirements of your audience.
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If you need a multilingual content platform, interactive tools or an editable directory, talk to ExtraDigital about your brief.
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