Case study · Localisation
Certification Europe, localised for Japan
After launching Certification Europe's global site, we localised it for their customers in Japan, bringing the Japanese version up to date while keeping it consistent with the main site.
- Client
- Certification Europe
- Sector
- ISO certification
- Market
- Japan
- Services
- Consultation, design, development, localisation
The brief
Business opportunities in Japan
Having designed and launched Certification Europe's global site, we moved on to their multilingual site.
The client has lots of business opportunities in Japan, so the next step was to localise the global site for Japanese customers, updating the content and design of the Japanese version and keeping continuity across languages.
How we did it
Localised, not just translated
01
Focused sitemap
We reduced the sitemap to the pages and services offered in Japan.
02
Culturally appropriate content
Client-supplied images and content were adjusted where needed for a Japanese audience.
03
Consistent design
The Japanese version was brought up to date to match the global site.
The result
Launched alongside the main site
The Japanese site went live at the same time as the client's main version, without any issues.
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