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  • Stand Out and get your products or services seen. SEO for AI based search. Get leads or sales from AI Overview or ChatGPT

    How to Generate Leads from Google’s AI Overview and ChatGPT Search

    1 July 2025
    AI is changing how people search for services and suppliers. Traditional search listings are no longer the only path to…
  • AI powered PPC - Can you trust Automation too much?

    The Hidden Costs of Relying Too Much on AI in Google Ads

    27 June 2025
    Google Ads has shifted heavily toward automation. Smart Bidding, Responsive Search Ads, and Performance Max campaigns all use machine learning…
  • Optimise with AI - get increased leads, sales and growth

    How to Track Results from ChatGPT and AI Overview SEO Work

    21 June 2025
    Businesses investing in SEO for ChatGPT and Google AI Overview want to see results, but AI-generated traffic does not follow…
  • Woman browsing Luxury Websites while on holiday

    Website Design for Luxury Brands: Balancing Exclusivity and Usability

    20 June 2025
    For luxury brands, a website is more than a digital shopfront; it is an extension of the brand’s identity, values,…
  • The Best Inbound Marketing Tools For Your Business

    16 June 2025
    If you work on your business’s marketing strategy, you have likely heard the term inbound marketing. What is it and…
  • Chat powered search when shopping. SEO for AI search to generate leads or sales

    Why ChatGPT and Google AI Overview Are Changing Buyer Behaviour

    10 June 2025
    Search behaviour is changing rapidly. Where users once scanned a list of links, they now receive direct answers from tools…
  • AI is powering strong marketing performanec in 2025

    How AI Is Reshaping PPC Campaign Optimisation

    5 June 2025
    AI is now central to how modern PPC campaigns are built, optimised, and scaled. The integration of machine learning into…
  • AB testing in marketing produces best results

    Should You Still A/B Test Your Ads in an AI-Driven PPC World?

    30 May 2025
    Platforms like Google Ads and Microsoft Advertising now use AI to test and serve ad creative automatically. Responsive Search Ads…
  • SEO for AI based search. Stand Out. Be found in ChatGPT, Google AI Overview or Gemini

    What Type of Content Works Best for Google AI Overview and ChatGPT Search?

    20 May 2025
    The rise of AI-driven search tools such as Google’s AI Overview and ChatGPT means content is being filtered differently. These…
  • ChatGPT powered search. SEO for AI search

    Optimise Your Website for ChatGPT

    3 May 2025
    Search behaviour has shifted. Tools such as ChatGPT and Google’s AI Overview now shape how users discover content. These platforms…
  • PPC Keyword Research

    The Importance of PPC Keyword Research in 2025

    24 April 2025
    PPC Keyword Research isn’t just important; it’s the backbone of any successful campaign. Without it, you're throwing darts in the…
  • TikTok Advertising

    TikTok Advertising in 2025

    16 April 2025
    Key Trends, Challenges and Opportunities TikTok dominated the social media industry in 2024, with its engaged user base and innovative…
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