B2B Marketing That Builds Pipeline and Converts Demand into Revenue

We assess your current marketing performance, identify missed pipeline opportunities, and prioritise the channels and actions that will deliver measurable revenue growth.

Focused on growth that improves pipeline quality and conversion!

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B2B Marketing Strategy Built for Complex Sales Journeys

With over 20 years of experience in B2B digital marketing, we help ambitious organisations turn strategy into measurable growth across pipeline, sales, and market expansion.

We act as an extension of your team, combining strategic insight with channel expertise to ensure your marketing investment delivers qualified leads, stronger conversion rates, and long-term revenue impact.

B2B marketing is more complex than ever. Longer sales cycles, multiple decision-makers, and increasing competition mean your strategy must be precise, targeted, and aligned with sales outcomes. We focus on what drives performance, not just activity.

Our approach is built around identifying where growth will come from, prioritising the right channels, and continuously improving performance based on data and insight. This ensures your marketing remains efficient, scalable, and focused on growth.

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Our Customers Say

You can read below what our clients have to say

Social Media Management

Willing to go the extra mile; that’s precisely why FDS continue to work with ExtraDigital for all our digital marketing requirements. From HubSpot integration to the management of multiple inbound campaigns over several years, Extra have been excellent.

Bijan Fard
Fire Design Solutions

PPC

We have worked with the team at ExtraDigital for the past twelve months and cant recommend them highly enough. I have found a company who are a delight to work with, the quality of their work is excellent, as is their service. Nothing is too much trouble, they are always at hand when you need them.

Hugh Courtenay
Private Jet Charter Ltd

Web Design & Development

May I just say, before I feedback required changes, how professional and smart looking the web site is. I am particularly pleased with the forms. They are clean, clear and nicely set out. I especially like how the boxes change colour when you enter data – it’s a really nice touch. Thank you to you and your team for making it look so great. The finished product will be magnificent!

Clea Davis
Advice Services Manager

Social Media Management

We’ve been working with Extra Digital over the last ten years and I can honestly say they have done everything and more they set out with every new venture with tight budgets. The main objective for me was to rank highly naturally, which has been the case year after year. This year for the first time we handed them our entire show budget (all cancelled due to Covid 19) to spend on social media throughout

Matthew Pike
Jon Willian Stables Ltd

Design

“Thanks for sending this over I am very well and I hope business is also good for you, firstly can I say congratulations on being the first web company we have worked with to provide an initial draft of a new website that did not make my heart sink J both Samantha and I really like this initial draft”

Paul Routley
Real Selling

Digital Marketing

Extra Digital are a pleasure to work with for our digital marketing work, with an excellent blend of trusted marketing techniques and new creative ideas. Our partnership with ExtraDigital results in year on year steady growth of revenue and new customers.

Piers Crane
Holemaker Technology

Social Media Management

After employing ExtraDigital mid-last year to manage our French and Spanish social media platforms with the aim to increase our engagement and ticket sales for the 3D format we have seen huge results. The Multilingual Social Media service that ExtraDigital provide not only allows us to communicate to our French and Spanish consumers, but the Social Media Management also allows us the time to test creatives and measure the effectiveness of each channel in those

Lily Freed
RealD

PPC

We engaged ExtraDigital for extra expertise we were missing in-house. Their partnership on paid media has helped us grow our marketing funnel and close additional business. They make smart recommendations that we can actually implement and are responsive and available when we need them. I am very appreciative of all their good work.

Brooke Furry
HelpSystems

PPC

I came across ExtraDigital by chance, but I am so glad we did. They have been great to work with, gone the extra mile and clearly demonstrated their expertise at every touchpoint. Would thoroughly recommend them.

David English
British Assessment Bureau

Social Media Management

The Extra Digital team are a pleasure to work with. They have created social media channels which reflect and enhance our brand in the Middle Eastern market and are focused on helping us achieve our goals.

Gemma Payne
The Royal Marsden NHS Foundation Trust

Design

We have noticed a noticeable amount of new leads coming through the contact form page… they are good quality leads in the main

Oliver Klienman
Orbital Print

PPC

I have worked with ExtraDigital for over three years. They have been an excellent partner, working as an extension to our in-house marketing team to help us manage our PPC campaigns. Unlike other agencies I’ve worked with, the team at Extra Digital takes a really practical approach to PPC advertising. They listen and they make expert recommendations based on what is truly best for the client.

Erin Hofstrom, MBA
Perforce Software

Where B2B Marketing Becomes More Efficient, Measurable, and Aligned

Many B2B marketing strategies generate activity, but not enough measurable return. Channels are managed in isolation, budget is spread too widely, and performance is difficult to attribute to revenue.

As a result, marketing struggles to consistently deliver high-quality leads, efficient conversion, and clear commercial impact.

B2B Search Engine Optimisation (SEO) and AI Search Visibility

Increase your visibility across search engines and AI-driven search. We align your SEO with how B2B buyers research, ensuring you appear in high-intent searches, AI-generated answers, and content that influences decisions.

B2B Content Marketing

Create content that answers real buyer questions, builds trust with stakeholders, and supports complex decision-making. This helps turn interest into qualified opportunities and improves conversion across the buying journey.

B2B Paid Search Advertising (PPC)

Generate high-quality leads through targeted PPC campaigns designed around your audience, market, and commercial goals. We focus on lead quality, cost control, and continuous optimisation to maximise return on investment and reduce wasted spend.

Email Marketing and Automation for B2B

Nurture prospects with targeted email and automation aligned to your sales process and buyer journey. We use data-driven segmentation and messaging to maintain engagement, shorten sales cycles, and improve conversion from lead to opportunity.

B2B Social Media Marketing

Strengthen your visibility with decision-makers through targeted campaigns and consistent brand positioning across relevant platforms. We focus on supporting demand generation, building credibility, and keeping your business front of mind during key decision stages.

B2B Website Design and Development

Turn more visitors into leads with websites designed around user behaviour, messaging clarity, and conversion performance. We ensure your site supports your marketing strategy, improves user experience, and drives measurable business outcomes.

Ready to Improve Your B2B Marketing Performance?

With over 20 years of B2B experience, we help organisations identify where their marketing is underperforming and where the greatest opportunities for growth exist.

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Proven B2B Marketing Expertise Across Complex Industries

We help organisations in complex, high-value sectors generate qualified leads, improve conversion, and drive measurable growth through strategies aligned with how their buyers research and make decisions.

PPC campaigns for fire engineering products

B2B Engineering and Manufacturing

We understand the long sales cycles, technical detail, and multiple stakeholders involved in engineering and manufacturing. Our approach focuses on increasing visibility among decision-makers, improving lead quality, and supporting commercial teams with more qualified opportunities.

B2B Healthcare and MedTech

We work with healthcare and MedTech organisations to navigate regulatory requirements while improving visibility, engagement, and trust with key stakeholders. Our strategies are designed to generate high-quality leads and support meaningful, compliant growth.

B2B Logistics

We help logistics and supply chain organisations increase visibility, generate qualified leads, and win more contracts in a competitive market. Our strategies focus on improving lead quality, supporting commercial teams, and delivering measurable growth.

Enterprise Digital Marketing

Enterprise B2B Marketing

We support enterprise organisations with complex structures, long sales cycles, and multiple stakeholders. Our approach focuses on aligning marketing with commercial objectives, improving lead quality, and delivering measurable performance across regions and teams.

Case Study

Global Leader in Testing, Inspection and Certification (TIC) Services

ExtraDigital successfully manages the German marketing for a global Testing, Inspection, and Certification provider, focusing on lead generation through Paid Search and SEO. Within months, our optimised campaigns delivered high-quality leads at a low cost.

Read the full Case Study

Lead Generation & Nurturing for B2B Companies

Lead Generation & Nurturing for B2B Companies

In complex B2B sales, interest does not become opportunity by itself. Prospects need the right information, timing, and follow-up before they are ready to speak to sales.

We create lead generation and nurturing strategies that keep momentum high from first contact onwards. By improving how prospects are engaged before handover, we help your team spend less time chasing poor-fit leads and more time converting genuine opportunities.

Clients

Get in touch

Please be sure to tell us as much about your project as possible. Once we have received your enquiry, a member of our experienced team will get back to you to discuss your requirements.