Digital strategy & consultancy
Strategy, planning and independent audits
Established 2002
One UK team, all in-house
For businesses that need a clear-headed view of where marketing investment should go, why performance has plateaued, or what the plan for the next twelve months should be. Advice from people who have run the channels themselves since 2002.
Annual lead target reached in six months, with a reported 17:1 ROI, for a global B2B SaaS brand. Read the case study for the global B2B SaaS brand
Why clients come to us
Usually at one of a few moments: growth has stalled despite steady spend; a new market or product launch needs a plan; an in-house team is capable but stretched; reporting from several channels contradicts itself; or the board wants an independent read on whether marketing investment is working.
Consultancy work is deliberately separate from campaign management. It is bought for judgement – the ability to look across channels, data, commercial model and market position, and say plainly what should change and in what order.
Where implementation follows, we can deliver it across our marketing services. Where it does not, you still own a plan that stands on its own.
Strategy, audits and planning
A plan tied to commercial objectives, market position and realistic capacity.
Which channels deserve investment, in what balance, and what each is accountable for.
Where the next pound produces the most return, and where spend should be cut.
Independent review of paid media, SEO, analytics, CRO or an incumbent agency's work.
Why results changed – separating market shifts, tracking issues and execution problems.
Scenario planning for new markets, products or step changes in volume.
Sequenced, prioritised plans with owners, timings and expected commercial impact.
Margin, lead value, sales cycle and capacity brought into marketing decisions.
Mentoring, technical guidance and specialist cover where you need depth, not headcount.
01
What decision you need to make, by when, and what would change as a result.
02
Data review, tracking validation and commercial context before any recommendation.
03
Market, competitors, channel performance and internal assumptions, tested properly.
04
A clear plan with reasoning, sequencing and expected commercial impact.
05
Review sessions, guidance for your team, or implementation by ours.
What you take away
Global B2B SaaS · 15 international brands
Both recorded for one core brand at a mid‑year performance review. Campaigns ran across EMEA, North America and APAC.
Client results
A global B2B SaaS organisation with 15 international brands needed enquiries that could progress into qualified sales conversations, not simply more leads. Each brand worked towards agreed targets for qualified meetings and pipeline contribution, and conversion performance guided where the budget went in each region. A mid‑year review showed the plan was working ahead of schedule.
What we did for the brands
Case studies
01 / 05
Global aviation services provider
Private jet charter and air solutions
26%
Increase in profit
Moving beyond a strict CPA model gave visibility of true lead quality and revenue impact. Combined SEO and paid activity built a stronger pipeline for jet memberships and corporate charters, and the remit later expanded to the US, France, Italy, UAE and Germany.
Caddify
B2B software / mobile app builder
New category
Positioning strategy for market entry
Caddify's app builder for manufacturers did not fit an existing category. Interviews with manufacturers, competitor research and workshops at our Canterbury office defined its positioning and the new category it would enter the market with.
Tile specialist
Ecommerce / Magento tile store
564%
More transactions year on year
The store faced household brands online and had been set back by a previous agency's black hat tactics. An in-depth audit set the priorities, with quarterly reviews since. In twelve months the eCommerce conversion rate rose 221%.
Jon William Stables
Equestrian and timber buildings
236%
Increase in page engagement in 30 days
With its shows cancelled because of Covid‑19, the client gave us the whole show budget to spend on social media, to compare pound for pound. We agreed the KPIs first, with brand awareness the focus. In the first thirty days, reach rose 86%.
Watches of Mayfair
Luxury watches / Magento store
300%
Increase in traffic within three months
The brief was to make the new site a key revenue generator. A full site audit found the technical issues, which we resolved with the client's development team, alongside a content marketing strategy. Clicks rose 260% and click-through rate 41%.
Selected clients
Good to know
No. A good deal of our consultancy work supports in-house teams or sits alongside incumbent agencies. If the right answer is to keep your current set-up and fix two things, that is what we will tell you.
Both work. Audits, strategy development and channel planning run as defined projects; ongoing advisory and performance review work on a retained basis, often with quarterly planning sessions.
Senior people with hands-on channel experience. Strategic advice from someone who has never run a campaign tends not to survive contact with a real account.
Yes. Budget allocation is one of the most common reasons clients come to us – usually because platform reporting gives contradictory answers about what is working.
Yes, and we will give you an honest view including the case against using us. Some capabilities are cheaper and better held internally.
Still have a question?
Next step
