Case study

SEO Traffic up 300% for eCommerce site

Traffic up 300% within three months following SEO work on Magento website by ExtraDigital. With a Magento store, it is possible to gain large benefits from SEO.

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Services: SEO

Key results

Increase in traffic within 3 months: 300%Increase in traffic within 3 months
Increase in clicks through to the site: 260%Increase in clicks through to the site
Improvement in click-through rate: 41%Improvement in click‑through rate

Overview

Based in London, Watches of Mayfair are expert suppliers of luxury watches internationally. Stocking only the finest luxury brands such as Hublot, Breitling and Zenith, the Watches of Mayfair team are passionate about watches. The website lists over 10,000 products, a number forecasted to grow significantly in the near future.

The challenge

Watches of Mayfair sought help from ExtraDigital to improve the visibility of their new website and start to generate sales online.

The client had the following expectations:

Improve the online visibility of the new site
Address and fix technical issues with the website
Establish the website as a key revenue generator
Improve the social media presence, following and engagement

The solution

The Process

Full site analysis and audit to uncover outstanding on-site technical issues
Magento SEO consultancy to address common Magento SEO issues
Consultation and collaboration with their development team to resolve technical issues
Branding and formation of social media accounts
Formulating and executing a creative content marketing strategy to target keyword, increase engagement and provide customers with informative/useful content
Onsite copywriting including all meta and unique product descriptions
Provided consultancy and advise on best practice eCommerce web design