Analytics & Reporting Comparison Table

Use this table to shortlist options that realistically fit your current stage. The sections that follow explain how analytics needs change for small, growing, and large teams, and what that means in practice for tool choice.

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Analytics & Reporting Comparison Table: Dashboards, BI, Governance, and Scale

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Analytics Platform Best For Team Size Fit Dashboards & BI Data Modelling / Semantic Layer Governance & Permissions Relative Cost Key Strength Key Limitation
Looker Studio Simple reporting & sharing 1–5 (up to ~10 with limits) Strong for basics Weak Weak Low Fast setup, free, accessible Breaks down as definitions and teams multiply
Databox / Geckoboard Executive visibility 1–10 Strong None Limited Low → Mid Quick KPI dashboards Shallow analysis, limited scale
Power BI Cross-team reporting 6–20 (up to 50 with governance) Strong Moderate → Strong Strong with discipline Low → High Best value at scale Sprawl without governance and ownership
Tableau Visual exploration 6–20 (up to 50 with governance) Strong Moderate Moderate Mid → High Best-in-class visual analysis Metric sprawl and inconsistency risk
Looker (Google Cloud) Governed metrics 15–50 Strong Strong Strong High Central definitions, consistent reporting Requires technical ownership and modelling
Qlik Sense Complex enterprise analysis 20–50 Strong Strong Strong High Powerful exploration plus governance Higher overhead and learning curve
SAP Analytics Cloud Planning & enterprise reporting 20–50 Strong Strong Strong High Strong finance and planning alignment Heavy for non-enterprise teams
MicroStrategy Highly governed reporting 25–50 Strong Strong Very strong High Enterprise security and auditability Less flexible, higher implementation cost
dbt + BI tool Analytics engineering stack 20–50 Depends on BI layer Very strong Strong when managed Mid → High Tested logic and traceable metrics Requires maturity and dedicated ownership

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