German SEO
Since 2002
300+ clients
Improve your visibility in the German market with specialised German-language SEO. Our native German SEO experts understand how German-speaking audiences search, and optimise your site accordingly.
Search behaviour
German searches often use long compound terms, and the terms professionals use differ from those consumers use. We work with both technical and popular German, and analyse competition and trends to build a strategy aligned with local search intent.
Services
High-value German terms relevant to your business, by intent.
Meta tags, headings and image alt text; we make changes or give your staff detailed instructions.
Blog posts, landing pages and product descriptions from German speakers matched to the subject.
Audits covering site speed, mobile-friendliness and crawlability.
Rankings, traffic and key metrics reported clearly to guide the next steps.
Separate treatment for Austria and Switzerland where terminology and demand differ.
Hatchbag.de
German · Germany
Client results
Hatchbag.de, a UK company selling boot liners through its own German store, asked us for full SEO and PPC. Work began in October 2016, and seven weeks later November was the store's best month for sales in its lifetime.
What we did
Across channels
German SEO works best alongside German paid search and social media, sharing keyword research and landing pages. We help businesses grow in Germany, Austria and Switzerland.
Case studies
Hatchbag.de
German · Germany
60%
More conversions after 7 weeks
Market, keyword and competitor research, customer profiling and a restructured AdWords account, with new campaigns for seasonal and regional searches. Sales value from paid advertising rose by 69%.
Travall
German · Germany
43%
Increase in revenue on social
Market research by our German specialist, then content for the German social accounts and blog, with the effectiveness of posts reassessed each month.
Travall
English and German · US and Germany
56%
Increase in search visibility
Market research and keyword research for each of Travall's six products, to build the brand in the US alongside its German market. Year on year, SEO traffic rose by 18.76% and 41 of 50 tracked keywords reached the first page.
Antargaz
German · Germany
3.4k
Users in the first two months
After the German site went live, we ran a German SEO content plan, HubSpot onboarding, paid and organic social and Google Ads. In the third month, the site had 1.66k users from PPC.
Userful
Four languages · Europe and Middle East
64%
More leads, August 2019 to January 2020
Ads, emails and landing pages localised into four languages for Europe and the Middle East. Cost per conversion fell by 81% over the same period.
RealD 3D
German, French and English · Europe
18%
Above the impressions benchmark
A TikTok influencer campaign for a major film release, raising awareness of 3D screenings in Germany, France and the UK across three defined audience personas.
Selected clients
Good to know
Yes, which makes German SEO familiar in mechanics but not in content. The competitive set and the language of the queries are what change.
Yes. We either provide detailed instructions for your staff or make the changes ourselves.
Still have a question?
Part of German marketing & websites
German Google Ads and paid search run by a Google Premier Partner with native German speakers: localised keywords, ad copy and targeting across DACH markets.
Help AI assistants understand your business in German: clear entity signals, structured German content and technical work that complements German SEO.
German social media management and paid social from native speakers: content, platform strategy and advertising across Germany, Austria and Switzerland.
German website design, development and eCommerce: native German content, localisation, UX and technical SEO built for customers in the DACH region.
Next step
