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ExtraDigital

French marketing & websites

French websites and campaigns written for the market, not translated at it

We build French websites and run French paid search, social media and SEO for UK businesses selling into France and other francophone markets. Content is written by native speakers and planned around what French customers search for and expect to see.

  • French copywriting and localisation
  • French SEO and paid search
  • France, Belgium, Switzerland and Canada
  • Websites and campaigns from one team
Talk to our teamAll multilingual services
Explore French services

Understanding the French market

French is often assumed to be the easy first market: close by, familiar platforms, no script issues. The difficulty is competitive rather than technical. French buyers compare carefully, expect formality in B2B, and quickly disregard a site that reads as translated.

Search behaviour differs too. The literal translation of a UK term is often not the phrase with the volume, French words run longer and make ads harder to write, and francophone markets outside France use different vocabulary again.

Woman searching on her phone

French search, paid media and AI discovery

Our French SEO covers healthcare, tourism, eCommerce, logistics and B2B clients. French PPC is often cost-effective: France has a large online population but lower search volumes than some markets, which can mean lower competition and bids.

We also help brands become clearly understood by AI assistants in French, through consistent entity information and well-structured French content that complements SEO.

Woman reviewing campaign performance on a laptop
“The multilingual language service that ExtraDigital provide not only allows us to communicate to our French and Spanish consumers, but the management also allows us the time to test creatives and measure the effectiveness of each channel in those markets.”
Lily Freed, RealD 3D

French social media

We have run French social media for years, including French and Spanish channels for RealD 3D and French Facebook marketing for Supreme Pet Foods. French users value well-produced, informative content, are privacy-conscious, and often engage in discussion rather than passive liking.

Graphic showing Facebook accounts for 90% of French social media use

French websites and eCommerce

We develop French websites that reflect how French users expect digital platforms to function, communicate and build trust. Navigation, forms, currency formats, legal pages and reassurance messaging are set to French norms.

French eCommerce stores are built on Shopify, WooCommerce and CS-Cart, structured around how French customers research, compare and commit to a purchase.

French-language website shown on desktop and mobile

How we approach the French market

  1. 1

    Confirm the market

    France, Belgium, Switzerland or Canada: each needs its own vocabulary and pricing conventions.

  2. 2

    Research in French

    Search demand, competitors and terminology gathered natively.

  3. 3

    Write and build natively

    Copy and ads produced by native speakers, layouts tested with real French strings.

  4. 4

    Measure France on its own

    Separate reporting so you can see whether the market justifies more investment.

Some of the brands we've worked with

  • The Royal Marsden Private Care
  • London Specialist Hospitals
  • K9 Jets
  • RealD
  • Private Jet Charter
  • IRIS
  • FDS Consult
  • F1 Authentics
  • Fire Design Solutions
  • Holemaker Technology
  • Tiles360
  • Be Safe Direct

French-language work we have published

French and Spanish Multilingual Social Media Results with RealD

Multilingual

French and Spanish Multilingual Social Media Results with RealD

ExtraDigital were approached by RealD to manage their multilingual social accounts. Our team set to work on the French Social Media and Spanish Social Media management

53,071 unique link clicks with an average of 2.33% unique CTR for French ads.
2.33%53,071 unique link clicks with an average of 2.33% unique CTR for French ads.
409,794 ThruPlays with the average video percentage watched at 19% for French ads.
19%409,794 ThruPlays with the average video percentage watched at 19% for French ads.
  • Multilingual
View case study: French and Spanish Multilingual Social Media Results with RealD
High Engagement achieved in French Facebook Marketing

Social Media

High Engagement achieved in French Facebook Marketing

A Case Study showing some superb French Facebook Marketing for leading pet food manufacturer, Supreme Pet Foods. Supreme approached ExtraDigital looking to engage with thier growing French customer base. We certainly helped them do that, cultivating a highly engaged audience through tailored content.

Increase in Facebook Page Likes
60%Increase in Facebook Page Likes
Impressions in the past 6 months
70kImpressions in the past 6 months
  • Social Media
View case study: High Engagement achieved in French Facebook Marketing

Frequently asked questions

Is French content the same for France, Belgium and Canada?

No. Vocabulary, pricing conventions and tone differ, and Canadian French needs its own treatment. We confirm the target market before writing.

Do French campaigns need separate accounts?

Separate campaign structures, yes, so budgets, negatives and bidding can be controlled per market. Management stays with one team.

Can you work from our existing French translations?

We can review them. Translations produced for print or legal purposes usually need reworking for search and conversion.

Next step

Planning French campaigns or a French website? Tell us what you are trying to reach.

  • Google Premier Partner
  • Microsoft Advertising Partner
  • Since 2002 · 300+ clients
Discuss your French marketingOr call +44 (0)1227 68 68 98