Web design
UX-led, conversion-focused
Established 2002
One UK team, all in-house
We design websites for organisations that need their site to produce enquiries, sales or completed tasks. Our designers start with your objectives and your users' behaviour, then design the structure, journeys and pages that get people to act.
Designed to sell
User experience (UX) and user interface (UI) design directly influence engagement, conversion and retention. A confusing journey can cost you leads, sales and loyalty.
That is why structure comes before decoration: wireframing and content hierarchy are what improve task completion and enquiry quality, not another slider.
We design the pages that do the commercial work, from category and product pages to service pages, landing pages and enquiry forms, with as much care as the homepage.
Why ExtraDigital
Our designers work alongside SEO, PPC and conversion specialists, so page layouts support the traffic you are paying to attract.
Wireframing and content hierarchy come first. That is what improves task completion and enquiry quality, not another slider.
Design and development sit in the same UK team, so what is designed is what gets built, at the performance level agreed.
Experience designing multilingual sites and platforms with substantial content, product ranges and governance requirements.
Designs are checked against WCAG guidance so the site is usable by more people and safer from a compliance perspective.
Documented project planning and quality assurance, which matters when procurement teams are involved.
How we work
Discovery and wireframing happen with you, so structure is agreed before visual design begins. Design is delivered against your brand rather than replacing it, unless brand work is part of the brief.
01
Objectives, audiences, competitors and the actions the site must generate.
02
Sitemap, navigation and content hierarchy mapped to search intent and user tasks.
03
Key templates wireframed and reviewed so layout decisions are agreed early.
04
Interface design across templates, mobile-first, consistent with your brand.
05
Forms, calls to action, trust signals and next steps designed deliberately.
06
Our developers build from the designs, with the design team involved through to launch.
Client results
Be Safe Direct · Fire and safety ecommerce
The old site was cluttered, had no clear user journey, a broken checkout and no mobile layout. We focused on the user journey and designed mobile-first, based on UX, best practice and analytics, while keeping their branding and colour scheme.
Case studies
01 / 04
Beach Cafe
Ecommerce / beachwear
290%
Increase in revenue
Over half of the store's visitors came from tablets and phones, so the structure and design were reworked for those devices while the branding stayed as it was.
Hillman Consulting
B2B / logistics consulting
83%
Increase in total traffic year on year
A redesign that reflected the calibre of their clients, with clear routes to the four core areas of the business and a layout for mobile and tablet.
Fire Design Solutions
B2B / fire engineering
68%
Increase in page views
User and persona research, then usability-led designs for a site with a high bounce rate that wasn't making use of the firm's project case studies.
Farm Marketplace
Ecommerce / farm supplies marketplace
30%
Increase in page views
A more user-friendly design for an online marketplace where suppliers and farmers buy and sell everything from livestock medicine to tractor parts.
Selected work
Website redesign
A modern design that keeps their traditional image, with page load time halved.
Design · Build · Migration
Online shop
A new site designed around their customers, moved to Magento 2.
Design · Build · Migration
Online shop
Organic extra-virgin olive oil shop, with a follow-on brand refresh.
Design · Build · Branding
Good to know
Designs are created for your business and your customer journeys. Where a platform theme is the sensible starting point for budget reasons, we will say so and explain what is gained and lost.
Closely. Discovery and wireframing happen with you, so structure is agreed before visual design begins. That avoids late, expensive changes.
We design mobile-first. Layouts, navigation and forms are planned for small screens and then scaled up, rather than the other way round.
Yes. Contrast, keyboard navigation, form labelling and structure are part of the design process, with WCAG standards as the reference point.
Yes, provided the redesign is planned properly. Page structure, URL mapping and redirects are agreed during design rather than dealt with on launch day.
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