Marketing & Web Development for 20+ years

SEO

Barnacle SEO – for local search SEO

Barnacle SEO – for local search SEO

1 August 2014

What is Barnacle SEO? Barnacle SEO is a technique of local search SEO that focuses on appearing well on other high ranking and high traffic …

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Yandex SEO

Yandex SEO

24 June 2014

Yandex, the leading search engine in Russia has had a strong focus over the last few years on back-links. As a result some area of …

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What is the cost to acquire SEO visitors?

What is the cost to acquire SEO visitors?

22 May 2014

Online marketing professionals talk about ‘free’ natural search visitors as opposed to paid search visitors, yet these are not usually free as a lot of …

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How Could the EU Right To Be Forgotten Affect SEO

How Could the EU Right To Be Forgotten Affect SEO

13 May 2014

The European Union Court of Justice has ruled against Google saying it must change some search results at the request of ordinary people in a …

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Future of Google Search?

6 May 2014

One of my highlights as a marketer are Matt Cutts periodic webmaster videos. These simple yet highly informative videos give an interesting glimpse into Google …

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Content Strategy – Should you go Long or Short

Content Strategy – Should you go Long or Short

22 April 2014

Content is the internet’s life blood we search for it, read it, share it and comment on it and if you want to be a …

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Bayesian statistics in the news and in marketing

Bayesian statistics in the news and in marketing

24 March 2014

Bayesian statistics is in the news again as it has been used to help track the last known locations of the plane MH370.  In this …

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Are small businesses spending more on Direct Mail and Banner Ads?

Are small businesses spending more on Direct Mail and Banner Ads?

21 February 2014

Marketing budgets for small business owners are always very precious, and getting the best return on marketing investment is key to any business owner, regardless …

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Page Layout Matters for SEO

Page Layout Matters for SEO

18 February 2014

When planning how your website page will look it’s natural to want to give them lots of visual appeal. However, you need to consider more …

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SEO not SEC. The O is for Optimise not Create

SEO not SEC. The O is for Optimise not Create

4 February 2014

“Effective SEO cannot be done in hindsight. The “O” in SEO is “optimisation” — the act of making something as close to perfect as it …

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Bounce Rates What Do They Mean

Bounce Rates What Do They Mean

21 January 2014

When reviewing your site content in Google analytics you will have noticed that your pages have a percentage bounce rate allocated, what might not be …

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Voice Activated Search

Voice Activated Search

30 September 2013

Voice activated search is becoming increasingly common and will soon have a significant impact on the way people use the web in general and how …

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