Marketing & Web Development for 20+ years
SEO
Barnacle SEO – for local search SEO
1 August 2014
What is Barnacle SEO? Barnacle SEO is a technique of local search SEO that focuses on appearing well on other high ranking and high traffic …
Yandex SEO
24 June 2014
Yandex, the leading search engine in Russia has had a strong focus over the last few years on back-links. As a result some area of …
What is the cost to acquire SEO visitors?
22 May 2014
Online marketing professionals talk about ‘free’ natural search visitors as opposed to paid search visitors, yet these are not usually free as a lot of …
How Could the EU Right To Be Forgotten Affect SEO
13 May 2014
The European Union Court of Justice has ruled against Google saying it must change some search results at the request of ordinary people in a …
Future of Google Search?
6 May 2014
One of my highlights as a marketer are Matt Cutts periodic webmaster videos. These simple yet highly informative videos give an interesting glimpse into Google …
Content Strategy – Should you go Long or Short
22 April 2014
Content is the internet’s life blood we search for it, read it, share it and comment on it and if you want to be a …
Bayesian statistics in the news and in marketing
24 March 2014
Bayesian statistics is in the news again as it has been used to help track the last known locations of the plane MH370. In this …
Are small businesses spending more on Direct Mail and Banner Ads?
21 February 2014
Marketing budgets for small business owners are always very precious, and getting the best return on marketing investment is key to any business owner, regardless …
Page Layout Matters for SEO
18 February 2014
When planning how your website page will look it’s natural to want to give them lots of visual appeal. However, you need to consider more …
SEO not SEC. The O is for Optimise not Create
4 February 2014
“Effective SEO cannot be done in hindsight. The “O” in SEO is “optimisation” — the act of making something as close to perfect as it …
Bounce Rates What Do They Mean
21 January 2014
When reviewing your site content in Google analytics you will have noticed that your pages have a percentage bounce rate allocated, what might not be …
Voice Activated Search
30 September 2013
Voice activated search is becoming increasingly common and will soon have a significant impact on the way people use the web in general and how …