PPC

Firstly, let’s begin by understanding what paid social media is and why different businesses invest in it. Paid social media is a method of displaying …

Search and display advertising are probably two of the most widely used online ad formats. Used by all types of business, big, small, b2b, and …

Welcome to Part Three of ExtraDigital’s Ultimate Guide to Google Display Advertising. Measuring your Display Ads Performance Once you have launched and optimised your display …

Welcome to Part Two of ExtraDigital’s Ultimate Guide to Google Display Advertising. Display Ad types There are four different types of ads you can run …

Welcome to Part One of ExtraDigital’s Ultimate Guide to Google Display Advertising. What Is Display Advertising? Display advertising is one of many methods used to …

We’ve all been there; you dedicate money and time in creating perfect ad copies and launching paid search campaigns, yet the conversion rates are not …

Journey Based Advertising: Chapter Ten The core components of a paid search ad contain up to three headlines, a display URL, and up to two …

Journey Based Advertising: Chapter Nine In chapter two of our Journey Based Advertising articles, we discussed how to adapt JBA to search and social. A …

Generating leads is an essential part of every marketing strategy but the efforts should not end there. Nurturing the leads that show interest in your …

Journey Based Advertising: Chapter Seven One thing we know about search marketing, or PPC (pay-per-click), is that Google is king. 3.5 billion searches happen a …

Journey Based Advertising: Chapter Four Determining the right ad spend is crucial to see a good ROI. The goal should always be to get a …

Journey Based Advertising: Chapter Three When it comes to marketing teams, there is a lot of diversity in the actual work we do and what …