PPC

Paid search and paid social are two very popular forms of digital advertising that many businesses use to reach customers online. Choosing between the two …

It’s a common fear for Adwords customers – they type the major keyword they’ve been investing time and money into Google yet discover their PPC …

Firstly, let’s begin by understanding what paid social media is and why different businesses invest in it. Paid social media is a method of displaying …

Last year saw a marked increase in the appearances of Google Product Listing Ads (PLAs) in Google searches. Data from a study of Search results …

Search and display advertising are probably two of the most widely used online ad formats. Used by all types of business, big, small, b2b, and …

Welcome to Part Three of ExtraDigital’s Ultimate Guide to Google Display Advertising. Measuring your Display Ads Performance Once you have launched and optimised your display …

Welcome to Part Two of ExtraDigital’s Ultimate Guide to Google Display Advertising. Display Ad types There are four different types of ads you can run …

Welcome to Part One of ExtraDigital’s Ultimate Guide to Google Display Advertising. What Is Display Advertising? Display advertising is one of many methods used to …

We’ve all been there; you dedicate money and time in creating perfect ad copies and launching paid search campaigns, yet the conversion rates are not …

The eCommerce industry is growing at an accelerated pace driven by the impact of the recent pandemic. Now, with holiday seasons nearing, the industry is …

Journey Based Advertising: Chapter Ten The core components of a paid search ad contain up to three headlines, a display URL, and up to two …

Journey Based Advertising: Chapter Nine In chapter two of our Journey Based Advertising articles, we discussed how to adapt JBA to search and social. A …