Marketing & Web Development for 20+ years
Articles
Improve Your Search Marketing with Schema
11 August 2014
This year one of the big but slightly less publicised revolutions in search marketing has been the use of structured data otherwise known as Schema …
Brand marketing – creativity or policing?
8 August 2014
One of the greatest danger an organisation faces when coming out of a recession is the temptation to spend surplus funds on poorly thought our …
Barnacle SEO – for local search SEO
1 August 2014
What is Barnacle SEO? Barnacle SEO is a technique of local search SEO that focuses on appearing well on other high ranking and high traffic …
Responsive eCommerce Design for Leading Catering Equipment Provider
31 July 2014
ExtraDigital have recently completed the redesign and development of www.advantage-catering-equipment.co.uk and www.warewashers.co.uk. The new designs are both fully responsive, allowing users to purchase quality catering …
Hummingbird Facts
20 July 2014
At ExtraDigital our search marketing strategy is driven by an understanding of Hummingbird. So here are some hummingbird facts. And some Google Hummingbird facts. Hummingbirds …
eCommerce Customer Service
17 July 2014
Do You Run An eCommerce Business? Here’s Why Your Customer Service Should Be Legendary Globally, consumers spend billions of pounds each year shopping online. From …
Magento Go eCommerce will close
15 July 2014
Magento Go – the hosted version of Magento will be shut down on February 1st 2015, impacting many online shops who chose this platform. eBay, …
Future trends in eCommerce
8 July 2014
Where is eCommerce heading in the last half of 2014? The answer depends on the market as B2C and B2B are at very different stages …
Content Strategy via the compost bin
3 July 2014
Content Strategy is a buzzword amongst search marketing professionals and I’ve read many serious articles about the subject. So instead here is an article about …
SEO and PPC in Japan
27 June 2014
In this article I am going to talk about the search engine landscape of Japan. For many years Yahoo! n (a joint venture between Yahoo! …
Yandex SEO
24 June 2014
Yandex, the leading search engine in Russia has had a strong focus over the last few years on back-links. As a result some area of …
Strategic collaboration between largest eCommerce company and global postal company
23 June 2014
The Alibaba Group has announced a strategic alliance with SingPost, with potential to create a world leader in eCommerce sales and fulfilment services. International eCommerce …