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Articles from the ExtraDigital team
Our archive of practical articles on search, paid media, ecommerce, websites and international marketing.
Marketing
Google Search Is Changing: What Should Businesses Do With Their Marketing Budget?
How AI Overviews, ChatGPT, rising PPC costs and falling organic clicks should shape your 2027 marketing budget across SEO, PPC, AI search, paid social and CRO.
Emma Frewin
Marketing
ChatGPT Ads in the UK: Should Brands Add Them to Their Media Plan?
ChatGPT Ads are now available in the UK. Discover how they work, which businesses could benefit and where they fit alongside Google Ads and paid social.
Essa Siris
Marketing
ChatGPT Advertising: A New Opportunity for Businesses
ChatGPT advertising is expanding globally. ExtraDigital helps businesses plan, manage and optimise ChatGPT Ads to drive measurable results.
Essa Siris
eCommerce
Ecommerce Website Functionality: What to Review Before Launch
Ecommerce website functionality can affect sales and usability. See what retailers should review across UX, integrations and customer journeys before launch.
Essa Siris
Industry News
How AI Is Changing Google Ads and Meta Ads: Why Strategy Still Matters
Stay up to date with the latest updates and features across Meta and Google Ads to optimise your paid campaigns for success!
Abbie Hopper
eCommerce
CTV Ads for eCommerce Brands
Discover how CTV ads for eCommerce brands drive measurable growth in 2026 through better targeting, retail media integration, AI optimisation and accurate attribution.
Essa Siris
Marketing
What Should a Digital Marketing Strategy Include in 2026?
Discover the key elements of a successful digital marketing strategy in 2026, from SEO and PPC to AI, automation, analytics and content marketing.
Essa Siris
SEO
SEO in the Age of AI Search: The Complete Guide to Creating Content That Gets Found
Learn how AI search is transforming SEO and how to optimise your content for AI platforms, search engines, and zero-click results.
Chloe Leagas
Marketing
Why Brand Mentions Matter More Than Backlinks in 2026
Are backlinks enough? Discover why brand mentions are becoming a key factor in building trust, authority, and SEO success in 2026.
Abbie Hopper
PPC
The Most Common PPC Mistakes And How To Avoid Them
Discover the most common PPC mistakes businesses make and learn practical fixes to improve targeting, tracking and campaign performance.
Laurian Rosca
Industry News
Google Algorithm Updates in 2026 and What it Means for Businesses Competing Online
Google algorithm updates in 2026 are reshaping rankings and visibility. Learn what the latest updates mean for SEO, AI content, and website authority.
Rosie Sibley
Social Media
Which Social Media Platforms Are Best for Your Business?
Find the best social media platforms for business growth based on audience, content style, and marketing goals.
Olivia Reynolds
eCommerce
How To Write Product Descriptions That Sell
Learn how to write product descriptions that sell with ecommerce copywriting tips that improve SEO, increase conversions and engage customers.
Abbie Hopper
SEO
What Is Search Intent and Why Is It Important?
Discover what search intent means, the four main intent types, and how matching content to user intent improves SEO and conversions.
Chloe Leagas
Multilingual
Multilingual Marketing Agency: Why you need it!
Discover 5 reasons why a multilingual marketing agency can help your business reach new markets, improve international SEO, and grow globally with ExtraDigital.
Abbie Hopper
Social Media
TikTok Trends 2026: What Brands Need to Know
TikTok trends 2026 reveal a shift towards authenticity, emotional ROI, and curiosity-driven content. Prepare your social media strategy now
Olivia Reynolds
German
Why Advertising Costs Are Higher In Germany
Advertising costs in Germany is high due to strong demand, competition, strict regulations & premium media. Learn what drives costs and how to plan effectively.
Olivia Reynolds
Development
File Types in 2026: Best Formats for Web Performance
Best file types and image formats for 2026, including AVIF, WebP and SVG. Improve website performance, Core Web Vitals and SEO with the right choices.
Rosie Sibley
Marketing
AI Search Is Changing Discovery: What Your Website Needs So You’re Still Found
AI search is changing how websites are discovered. Learn what your site needs to stay visible, from structured content and proof to fast UX and clean indexing.
Luke Whitehead
Marketing
ChatGPT Prompts to Get the Best Success
Learn how to create effective ChatGPT prompts for best results, with clear strategies and examples to improve outcomes when using AI.
Olivia Reynolds
Multilingual
Multilingual eCommerce SEO – How to Rank Higher in Global Searches
Learn how to rank internationally in 2026 with multilingual SEO. Discover keyword strategies, localisation tips, and AI-driven tactics to grow your global eCommerce traffic.
ExtraDigital
eCommerce
No-Code Website Builders in 2026: Choosing the Right Platform for Scalable Business Growth
Explore no-code website builders in 2026, including AI features, SEO impact, performance, and how to choose a scalable platform for business growth.
Rosie Sibley
Marketing
How to Build a Strategic Generative AI Marketing Strategy
Discover a strategic framework for integrating generative AI marketing, with guidance on automation and business value.
Rosie Sibley
SEO
What Schema Markup Helps in 2026 (And What’s a Waste of Time)
Schema markup has changed. This guide explains what still works in 2026, what doesn’t, and how to structure data for AI-first search.
Essa Siris
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