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Google will be transitioning from the Universal Analytics platform to the upgraded Google Analytics 4 from the 1st of July 2023. Even though Universal Analytics …

The popularity of video has increased rapidly in recent years, along with the effectiveness of video marketing across all digital platforms, including Facebook, YouTube, Instagram, …

Google has announced that Expanded Text Ads (ETAs) will be sunset on the 30th of June 2022, and Responsive Search Ads (RSA) will fully take …

There is a wide variety of Social Media platforms out there, and we hear all the time about the benefits of Social Media Marketing. 54% …

Also known as an inbound link, a backlink is a link that comes from another website to yours. These links play an essential part in …

Back in September 2018, Magento eCommerce announced that after June 2020, they would no longer be providing updates and patches for both Magento 1 and …

With each marketing strategy needing to be tailored to both the campaign and organisation, the inbound methodology is the perfect plan which allows for the …

In a previous article, we touched on Faceted Navigation and its benefits for eCommerce, publishers, and other large websites. “Faceted navigation is a feature on …

eCommerce plays a considerable role in companies’ success in the modern age; however, with a lot of choice needing to be made into the right …

Google’s algorithm is set to update in May to include ‘Page Experience’, ultimately disrupting how pages rank. However, there are some key steps to take …

In the modern business environment, eCommerce sites are an essential piece of your strategy in creating an optimised digital presence. An eCommerce platform is a …

Nearly 8% of the world population speaks Spanish, and this language is the third most used one online. With these numbers in mind you’ve probably …