Marketing

The popularity of video has increased rapidly in recent years, along with the effectiveness of video marketing across all digital platforms, including Facebook, YouTube, Instagram, …

With each marketing strategy needing to be tailored to both the campaign and organisation, the inbound methodology is the perfect plan which allows for the …

In a previous article, we touched on Faceted Navigation and its benefits for eCommerce, publishers, and other large websites. “Faceted navigation is a feature on …

Effective digital marketing can be defined by 7 elements, each starting with the letter P.

You may have heard the term and are now asking yourself, what is faceted search? Faceted navigation and search are the same things; it is …

Take a walk through the Buyer’s Journey with us. Find out what it is, how the different stages affect your content stragety and why it’s …

Black Friday is nearing. This year, it falls on the 27th of November followed by Cyber Monday on the 30th. The 4-day event is easily …

Lead generation and Demand generation are both important B2B marketing strategies. However, businesses must be able to identify the differences between the two; else companies …

Product-Led growth (PLG) is a go-to-market strategy that is becoming increasingly popular amongst SaaS companies. PLG strategy allows companies to rely on its product’s usage …

Over the past few years, there have been emerging talks and hype about conversational marketing. People no longer want to go through the long process …

A landing page is a webpage that is specifically created for a marketing campaign; they can also be described as a “website page with a …

Demand Generation is a set of marketing activities used to drive awareness and interest in your company’s products or services. It involves developing and executing …