Marketing & Web Development for 20+ years

Marketing

Importance of Writing Regular Blogs in Marketing

Importance of Writing Regular Blogs in Marketing

16 August 2024

In this blog, we will discuss the important relationship between inbound marketing and social media, from brand awareness to lead generation.

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Inbound Marketing and Social Media

Inbound Marketing and Social Media

2 May 2024

In this blog, we will discuss the important relationship between inbound marketing and social media, from brand awareness to lead generation.

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Personalisation through Online Marketing

Personalisation through Online Marketing

19 October 2023

Customers love the personal touch but this is something that has been missing from online shopping but not anymore! Technology has come up trumps.

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Stop paying for fake traffic on ads

Stop paying for fake traffic on ads

15 August 2023

Fighting fake traffic on ads is crucial for businesses to ensure they are getting accurate data and not wasting their advertising budget. Here are some …

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Disadvantages of person based advertising

Disadvantages of person based advertising

20 July 2023

While person-based advertising offers the potential of more focused advertising producing fewer poor leads, it also comes with certain disadvantages and challenges that you should …

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Top 5 Reasons to Combine Your Digital and Physical Marketing

Top 5 Reasons to Combine Your Digital and Physical Marketing

22 June 2023

Both digital marketing and physical marketing have their place in any marketing campaign. While many will focus on one or the other, especially when everyone …

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Person-based advertising vs Account-Based Marketing

Person-based advertising vs Account-Based Marketing

20 June 2023

Person-based advertising and Account-Based Marketing (ABM) are both strategies that focus on targeting specific audiences, but they differ in their approach and scope.

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5 Reasons Why You Should Use Email Marketing

5 Reasons Why You Should Use Email Marketing

6 June 2023

There are many different elements to consider when implementing a marketing strategy, meaning it can be tricky to figure out the right strategy for your …

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Emotional Marketing: Why should you use it?

Emotional Marketing: Why should you use it?

1 June 2023

Emotional Marketing might sound like a trendy buzzword, but it’s proven that consumers like to purchase from real people. Emotional Marketing helps an audience connect …

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April’23 Google Review Update

April’23 Google Review Update

9 May 2023

The update in a nutshell: Google has changed their ‘product review system’ to ‘review system’. They will now evaluate reviews of any topic that is …

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The importance of being authentic to your brand

The importance of being authentic to your brand

24 March 2023

You know that selling empty promises doesn’t work. Building an authentic brand is key to generating loyal customers that are happy to buy from you …

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How to Supercharge your Marketing Messaging

How to Supercharge your Marketing Messaging

6 March 2023

I hate to break it to you,but no one cares about your product. FACT! They care about what problem it will solveand how it affects …

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